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Ideas - Ideas for Leaders
How Price Expectations Drive Customer Purchasing Decisions

Idea posted: November 2014

Institutions: Washington University Olin Business School    University of Virginia McIntire School of Commerce    Indian School of Business   

Before going to a store, consumers have an expectation in their minds about how much the product they want to buy will cost at that store, and at other stores.…

  READ MORE   PIN TO MY IDEAS Idea #463
How Practical Features Sell Luxury Products

Idea posted: January 2018

Institutions: Harvard Business School    Columbia Business School   

Marketing luxury products requires connecting with consumers’ often emotion-driven desires, aspirations, and/or fantasies. However, many consumers cannot put aside their ‘rational’ mindset, and as a result feel guilty when purchasing…

  READ MORE   PIN TO MY IDEAS Idea #687
How Power Mediates the Effects of Social Exclusion

Idea posted: November 2013

Institutions: NUS Business School    Singapore Management University    INSEAD   

Social exclusion has been described as one of the most severe punishments people can mete out to each other. A 2007 report by the UK’s Chartered Institute of Personnel and…

  READ MORE   PIN TO MY IDEAS Idea #254
How Political Correctness Increases Creativity in Mixed-Sex Teams

Idea posted: April 2015

Institutions: Cornell University    University of California Berkeley Haas School of Business    Washington University Olin Business School    Vanderbilt University   

Conventional wisdom has it that diversity helps creativity, in that people in homogenous groups are similar to one another with similar ideas and therefore less divergent thinking occurs. Also most…

  READ MORE   PIN TO MY IDEAS Idea #505
How Personal-Organizational Values Mismatch Sets the Stage for Workplace Procrastination

Idea posted: April 2025

Institutions: Goodman School of Business    Brock University   

An employee’s tendency to procrastinate can arise from personal issues as varied as lack of self-discipline, sleep deprivation, and anxiety, anger, or other negative emotions. Procrastination can also result from…

  READ MORE   PIN TO MY IDEAS Idea #915
How People React to the Fairness of Decisions: Trust Makes a Difference

Idea posted: February 2016

Institutions: IE Business School    Columbia Business School    Emory University Goizueta Business School    China Europe International Business School (CEIBS)    Rotterdam School of Management, Erasmus University    Utrecht University   

People react differently to decisions based on what they perceive was the fairness of the outcome as well as the fairness of the process — and whether or not they…

  READ MORE   PIN TO MY IDEAS Idea #583
How Peers Influence Ethics: Good Eggs and Bad Apples

Idea posted: June 2014

Institutions: Pennsylvania State University Smeal College of Business   

New research, focusing on accounting ethics and using a carefully controlled experiment, reveals the power of social influence on the ethical standards of managers. After seeing honest budget reporting from…

  READ MORE   PIN TO MY IDEAS Idea #386
How Neuroscience Can Aid Collaborative Leadership

Idea posted: January 2015

Institutions: NeuroLeadership Institute   

The SCARF® model, developed by neuroscientist David Rock, enables ‘change agents’ to exhibit more adaptive behaviours based on how mental experiences occur over time, thus offering to improve people’s capacity…

  READ MORE   PIN TO MY IDEAS Idea #473
How More Customer Contact Creates a More Energetic, Motivated and United Workforce

Idea posted: September 2019

Institutions: University of St. Gallen   

A new study shows how impactful customer contact can be in terms of employee engagement and organizational results. According to the study, contact with customers elicits the feeling in employees…

  READ MORE   PIN TO MY IDEAS Idea #751

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