Ideas
Search Results for Subject 'customer centricity':
Despite the Mission Statements, Leaders View Customers as More Important than Employees
Idea posted: February 2024
Institutions: Columbia Business School
In the past few decades, corporate attitudes have evolved from a “customer is always right” mindset to the recognition that employees are as vital to the success of a company…
READ MORE PIN TO MY IDEAS Idea #874
Why Personalized Marketing Succeeds or Backfires
Idea posted: September 2021
Institutions: Kellogg School of Management Ohio State University Fisher College of Business Universidad Autónoma de Madrid
A study based on an exhaustive review of the research related to personalized marketing—marketing that is tailored to the interests or personalities of consumers—dissects the psychological and contextual factors that…
READ MORE PIN TO MY IDEAS Idea #801
Super-Fluid Companies Keep Pace with Customer Needs
Idea posted: May 2021
Institutions: University of Cambridge Judge Business School Zhejiang University School of Management
Many companies struggle to keep up with today’s supercharged, constantly evolving competitive markets, where customers needs, products and technologies change at ever-increasing speed. An in-depth study of the global telecom…
READ MORE PIN TO MY IDEAS Idea #790
Engineer Your Social Media Content to Engage Your Customers
Idea posted: September 2019
Institutions: The Wharton School of the University of Pennsylvania Stanford Graduate School of Business Carnegie Mellon University
From General Motors to the local hair salon, every company, business and organization knows that marketing today inevitably includes social media marketing. Visibility is important: marketers will exert great effort…
READ MORE PIN TO MY IDEAS Idea #752
Existing Customers and Home Markets Drive Growth
Idea posted: July 2019
Institutions: Duke University Fuqua School of Business
Growth is a top imperative for marketers, according to the latest CMO biannual survey conducted by Duke’s Fuqua School of Business in collaboration with Deloitte LLP and the American Marketing…
READ MORE PIN TO MY IDEAS Idea #741
How CRM Reaches Customers’ Social Networks
Idea posted: June 2017
Institutions: Columbia Business School HEC Paris
The results of the study showed a 35% increase in usage by the targeted customers and a 10% increase in usage by the connections of the targeted customers. In addition, suspensions…
READ MORE PIN TO MY IDEAS Idea #660
Designing Experiential Services So Customers Remember the Best Parts
Idea posted: September 2015
Institutions: UCLA Anderson School of Management
How can companies that sell experiential products and services design an experience that leaves customers with highly satisfactory memories — and the desire to return? A team of researchers from…
READ MORE PIN TO MY IDEAS Idea #551
What Companies Learn from Customer Satisfaction Surveys
Idea posted: August 2015
Institutions: University of Michigan Ross School of Business
How well is your company performing? For many companies, the answer to this question comes through customer satisfaction surveys, which tell companies where they are successfully meeting customer expectations and…
READ MORE PIN TO MY IDEAS Idea #543
Work with Customers to Understand and Shape their Future Needs
Idea posted: March 2015
Institutions: North Carolina State University Poole College of Management University of Wisconsin-Eau Claire
The best companies are forward-looking. They are not only concerned with what customers want to buy today, but what they will want to buy in the future. A company’s ability…
READ MORE PIN TO MY IDEAS Idea #494