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Search Results for Subject 'neuroscience':

16 result(s) found
Making Messages Linger with Thought-Provoking Stories

Idea posted: May 2023

Institutions: York University    Johns Hopkins University   

After we have finished a compelling book or a film, the narrative of the story will linger in our minds. This lingering is involuntary: we do not choose or decide…

  READ MORE   PIN TO MY IDEAS Idea #857
Photo by Johnny McClung on Unsplash
Photo by Johnny McClung on Unsplash
The Personal and Productivity Benefits of Sleep

Idea posted: March 2021

Institutions: MIT Sloan School of Management    Harvard Business School   

Many studies have confirmed the importance of sleep on our cognitive functions — our ability to think clearly and work productively. While previous studies use self-report surveys or a laboratory…

  READ MORE   PIN TO MY IDEAS Idea #783
Digital Natives and Multi-tasking Proficiency Are Harmful Myths

Idea posted: November 2017

Institutions: Open University of the Netherlands    Artevelde University College Ghent   

The digital native is a myth, according to an extensive review of the research by by Paul Kirschner of Open University of the Netherlands and Pedro de Bruyckere of Artevelde…

  READ MORE   PIN TO MY IDEAS Idea #681
Brain Drain: How Cell Phones Distract Customer Attention

Idea posted: July 2017

Institutions: University of Texas McCombs School of Business    University of California, San Diego   

Cell phones can be distracting when you’re trying to work. If the phone rings, you’ll stop what you’re doing to answer it. If you hear the ping of a new…

  READ MORE   PIN TO MY IDEAS Idea #665
Integrate Your Multiple Social Identities

Idea posted: November 2016

Institutions: University of Toronto Rotman School of Management    Institute for Management & Innovation at the University of Toronto Mississauga   

All of us belong to certain social groups in society. Our ‘social identities’ are based on these groups, which can involve gender, nationality, profession, heritage, political affiliation, hobby or family…

  READ MORE   PIN TO MY IDEAS Idea #631
Why the Best Strategic Thinkers Are Both Rational and Emotional

Idea posted: January 2016

Institutions: Emory University Goizueta Business School    University of Miami Miller School of Medicine    The Wharton School of the University of Pennsylvania    University of Arkansas for Medical Sciences   

Michael Porter gave us a process for strategy development. It was a very cognitive process (i.e., using conscious mental activities such as thinking, understanding, learning, remembering) that followed prescribed steps:…

  READ MORE   PIN TO MY IDEAS Idea #574
Neurobiological Clues to Advertising Effectiveness

Idea posted: May 2015

Institutions: University of Southern California Dornsife College of Letters, Arts and Sciences    Fielding Graduate University    Claremont Graduate University   

The AIDA model of advertising identifies Attention, Interest, Desire and Action as key to the effectiveness of an advert. In order to measure the physiology behind advertising effectiveness, a research…

  READ MORE   PIN TO MY IDEAS Idea #517
Beware of Hubris Syndrome! A Leadership Personality Disorder

Idea posted: March 2015

Institutions: Duke University   

Most leaders possess typical leadership qualities such as the ability to inspire and persuade, a grand vision, and a controlled fearlessness when taking risks. There is, however, a darker side…

  READ MORE   PIN TO MY IDEAS Idea #499
How Neuroscience Can Aid Collaborative Leadership

Idea posted: January 2015

Institutions: NeuroLeadership Institute   

The SCARF® model, developed by neuroscientist David Rock, enables ‘change agents’ to exhibit more adaptive behaviours based on how mental experiences occur over time, thus offering to improve people’s capacity…

  READ MORE   PIN TO MY IDEAS Idea #473

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