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Search Results for Subject 'neuroscience':
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Celebrities in Advertising: Neuroscience Insights
Idea posted: July 2013
Institutions: Rotterdam School of Management, Erasmus University
Over the past 25 years, use of celebrity endorsement by big-budget advertisers has grown significantly. Despite this, it’s unclear why famous faces should be more effective in advertising than (equally…
READ MORE PIN TO MY IDEAS Idea #183
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