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Ideas - Ideas for Leaders

Search Results for Subject 'public relations and publicity':

8 result(s) found
New Female CEOs: Quiet Media Coverage Avoids Negative Market Reaction

Idea posted: November 2016

Institutions: Kellogg School of Management    Universidad Adolfo Ibáñez   

Past research has consistently demonstrated the advantages of having women as CEOs, including more innovation and the fostering of a more collaborative work environment. Despite these advantages, markets tend to…

  READ MORE   PIN TO MY IDEAS Idea #630
How Social Movements Spark Corporate Social Responsibility Initiatives

Idea posted: April 2016

Institutions: University of Michigan Erb Institute for Global Sustainable Enterprise   

What is the role of social movements in inspiring or sparking corporate social responsibility? To answer this question, Panayiotis Georgallis of the University of Michigan’s Erb Institute for Global Sustainable…

  READ MORE   PIN TO MY IDEAS Idea #603
How a CEO’s Attractiveness Can Boost Shareholder Value

Idea posted: January 2016

Institutions: University of Wisconsin Milwaukee Lubar School of Business   

The relation of appearance to success is no longer questioned. Various studies have shown that taller (for men) and more attractive (for both men and women) people reach higher levels…

  READ MORE   PIN TO MY IDEAS Idea #575
Building Buy-In: The Value of Informal Relationships and Coalitions

Idea posted: June 2014

Institutions: Baylor University   

How to make your voice heard and be more influential in the workplace has always been a topic of interest for executives. Traditionally, it has been suggested that in order…

  READ MORE   PIN TO MY IDEAS Idea #405
Does Your Organization Need a Chief External Officer?

Idea posted: April 2014

Institutions: Villanova University School of Business    Open University Business School    Cranfield University School of Management    Warwick University Business School   

Major social and political events around the world can often have rippling and lasting effects on businesses. Take the tragic fires and accidents in factories in India and Bangladesh during…

  READ MORE   PIN TO MY IDEAS Idea #362
In It Together: When Companies Collaborate

Idea posted: October 2013

Institutions: Henley Business School   

In today’s networked world, business-to-business (B2B) inter-firm partnerships are increasingly common. At the same time, corporate reputation has been strongly identified as a key factor in companies’ success. But reputation…

  READ MORE   PIN TO MY IDEAS Idea #232
Embedding CSR and Sustainability: Marks & Spencer

Idea posted: January 2013

Institutions: Cranfield University School of Management   

Sustainable business practices are in the spotlight more than ever before, as awareness of the environmental and economic aspects to resource management keeps increasing. It’s changing the way businesses work…

  READ MORE   PIN TO MY IDEAS Idea #039
CSR: Creating Value through Partnerships

Idea posted: January 2013

Institutions: IMD   

Most companies now understand the importance of corporate social responsibility (CSR) and recognize it as a tool to strengthen their businesses while contributing to society at the same time. The…

  READ MORE   PIN TO MY IDEAS Idea #071

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