Idea posted: July 2019

Institutions: Aston University Business School    Friedrich Schiller University Jena    University of Alabama Culverhouse College of Business    Rhenania Buchversand Koblenz   

The typical customer referral program offers a monetary reward for customers of a product or service who find other customers to buy that product or service. In most cases, the…

Idea posted: June 2017

Institutions: Columbia Business School    HEC Paris   

The results of the study showed a 35% increase in usage by the targeted customers and a 10% increase in usage by the connections of the targeted customers. In addition, suspensions…

Idea posted: December 2016

Institutions: University of British Columbia    Sauder School of Business    Southern Methodist University Edwin L. Cox School of Business   

Any consumer who has entered a high-end luxury shop and been treated with disdain by the sales clerks will understand the meaning of ‘retail rejection’. Many luxury companies are trying…

Idea posted: August 2015

Institutions: Ivey Business School at Western University   

Companies struggle with two apparently contradictory goals. They want their brands to be central in their category — in other words, the brand of record, similar to the position held…

Idea posted: March 2015

Institutions: University of Southern California Marshall School of Business    University of Toronto Rotman School of Management   

Companies marketing a new innovation or a new technology are rarely interested in older consumers, and for good reason. Past research shows that older consumers are much less likely to…

Idea posted: November 2014

Institutions: Washington University Olin Business School    University of Virginia McIntire School of Commerce    Indian School of Business   

Before going to a store, consumers have an expectation in their minds about how much the product they want to buy will cost at that store, and at other stores.…

Idea posted: October 2014

Institutions: University of Texas at Dallas Naveen Jindal School of Management    MIT Sloan School of Management   

Özalp Özer of The University of Texas at Dallas and Yanchong Zheng of MIT Sloan researched the role of regret and availability misperception in shaping a retailer's pricing and inventory strategies.…

Idea posted: August 2014

Institutions: The Wharton School of the University of Pennsylvania    Tuck School of Business    Kellogg School of Management   

As more and more people prefer to shop online, an online presence is almost a requirement for just about any kind of bricks-and-mortar company from any kind of industry. Some…

Idea posted: April 2014

Institutions: New York University Stern School of Business   

More and more people are feeling financially constrained. In the U.S., half of American families recently surveyed considered themselves ‘financially fragile’. Financial constraint does not refer to income level, but…