Idea posted: February 2023

Institutions: NYU Stern School of Business    Tuck School of Business   

Business projects, opportunities, or endeavours typically involve conjunctive risk—that is, the endeavour will succeed only if multiple, uncertain events occur. If just one of these required events fail to occur,…

Idea posted: August 2022

Institutions: University of Cambridge Judge Business School    University of Cambridge   

Is novelty a winning strategy for business? Some observers argue that innovative products attract more customers, who are eager to discover new features. Others argue that customers do not want…

Idea posted: July 2022

Institutions: Indiana University    Henley Business School    University of Reading   

Where should companies source the knowledge and new ideas that will keep them at the forefront of innovation? The answer, according to an extensive study of 18,000 UK firms, depends…

Idea posted: April 2022

Institutions: University of St. Gallen    University of Kassel   

In a bid to increase the agility, quality, and speed of its product development process, companies are exploring with the use of external talent through crowdworking—a form of crowdsourcing in…

Idea posted: September 2021

Institutions: Otto von Guericke University Magdeburg    RWTH Aachen University   

We expect start-ups and high technology companies in general to be innovators. We know, in contrast, that large incumbents are likely to want to continue to exploit their past innovations…

Idea posted: July 2021

Institutions: University of Modena and Reggio Emilia    San Jose State University   

Companies in search of innovation-based competitive advantages recognize the benefit of innovation teams and projects that bring together a diverse set of backgrounds, skills, knowledge and perspectives. To achieve this…

Idea posted: November 2020

Institutions: Oregon State University College of Business    The University of Auckland Business School    PwC New Zealand   

Corporate strategy rarely offers a clear and unified directive for the company’s functions and business units. Instead, companies often have competing sets of corporate strategies. In a study based on…

Idea posted: July 2019

Institutions: Cranfield University School of Management    Warwick University Business School   

Ambidexterity involves two goals that are often at odds:  exploitation – successfully competing in the present with quality products and services, superior execution, and successful marketing; and  exploration – preparing…

Idea posted: December 2018

Institutions: Quinnipiac University Lender School of Business    University of New South Wales Business School   

To sell innovative products in emerging markets, companies from developed countries must take into account two fundamental facts about emerging markets. The first is that the growing middle class in…