Idea posted: April 2018

Institutions: ESSEC Business School    Rotterdam School of Management, Erasmus University    Sungkyunkwan University   

Creativity, once thought an innate, unteachable attribute, is now seen as possible for all. One doesn’t have to be a genius to be creative. But creativity does require the right…

Idea posted: March 2018

Institutions: ESC Rennes School of Business    ESADE   

Reflecting the growing trend of companies searching beyond the boundaries of the firm for innovative ideas, British Petroleum hired innovation intermediary InnoCentive to broadcast an appeal for new ways to…

Idea posted: October 2016

Institutions: Stanford Graduate School of Business   

Creativity is generating creative ideas. Innovation is successfully implementing creative ideas. Past researchers have connected creators to implementation by looking at such factors as network position: if creators have the…

Idea posted: September 2016

Institutions: Rotterdam School of Management, Erasmus University    University of Amsterdam    Cranfield University School of Management    University of Leuven   

An organization’s activities can be divided between exploitation — the day-to-day operations of the organization as well as strategic planning and implementation — and exploration — acquiring and using new…

Idea posted: July 2016

Institutions: University of Middlesex Business School    Bocconi University Department of Management & Technology    IE Business School   

When research-based companies hire new scientists to join their research teams, they are looking for two benefits. The first benefit involves output: what the new scientist can produce. This direct,…

Idea posted: July 2016

Institutions: Rotterdam School of Management, Erasmus University    University of Piraeus    Vrije Universiteit Amsterdam    Athens University of Economics and Business   

Companies have both short-term and long-term responsibilities: they must be successful in the present while preparing for the future. While many companies believe they are managing these two priorities effectively,…

Idea posted: February 2016

Institutions: Center for Creative Leadership (CCL®)   

Whether developing new products or services, refining internal processes, or creating disruptive business models, innovation is the key to sustained competitive advantage. Many companies, however, are unable to meet their…

Idea posted: October 2015

Institutions: University of Toronto Rotman School of Management    MIT Sloan School of Management   

Google was famous for its 20% free innovation time policy. Google employees were allowed to spend 20% of their time in the office to pursue any personal interests and ideas…

Idea posted: September 2015

Institutions: UCLA Anderson School of Management   

How can companies that sell experiential products and services design an experience that leaves customers with highly satisfactory memories — and the desire to return? A team of researchers from…