Idea posted: April 2013
Institutions: Tuck School of Business
How do you sell an automobile in an emerging nation where salaries are a tiny fraction of salaries in developed countries? The traditional answer: make a cheaper model of the…
READ MORE PIN TO MY IDEAS Idea #127Idea posted: April 2013
Institutions: HEC Paris INSEAD
The purpose of R&D is to invest time and money in a technology in order to bring it to market to make a profit. The window of competitive advantage that…
READ MORE PIN TO MY IDEAS Idea #124Idea posted: April 2013
Institutions: Henley Business School
In today’s increasingly competitive and fast-changing global marketplace, businesses must seek to develop more frequent and higher quality innovations. At the same time, customers, employees and other stakeholders are demanding…
READ MORE PIN TO MY IDEAS Idea #122Idea posted: April 2013
Institutions: The Wharton School of the University of Pennsylvania
Ethan Mollick, the Edward B. and Shirley R. Shils Assistant Professor of Management at the Wharton School of the University of Pennsylvania, has conducted extensive research on how user communities…
READ MORE PIN TO MY IDEAS Idea #120Idea posted: January 2013
Institutions: University of Virginia Darden Business School
In many organizations, collaborative innovation teams are utilized to manage new product development initiatives. This involves different types of managers (marketing, operations, engineering, etc.) working together to allocate resources to…
READ MORE PIN TO MY IDEAS Idea #059