Idea posted: August 2014

Institutions: University of St. Gallen   

It is hard to resist the pull of emerging markets, such as India and China. Given the immense population in such countries, even the small percentage of the total population…

Idea posted: July 2014

Institutions: University of Virginia Darden Business School   

Innovation through collaborative teams can succeed or fail in large part based on resources dedicated to the venture. While many factors may ultimately impact success or failure, all else being…

Idea posted: June 2014

Institutions: Erasmus School of Law, Erasmus University Rotterdam    University of Amsterdam   

How can new product development (NPD) teams best generate ideas and develop them into viable concepts? The ‘obvious’ answer — through interaction and working together — is not necessarily the…

Idea posted: April 2014

Institutions: Ivey Business School at Western University    University of British Columbia    University of Colorado Boulder Leeds School of Business   

In a classic episode from the old American TV show The Odd Couple, the main character Felix replaces all of the traditional furniture in his apartment with new furniture featuring…

Idea posted: January 2014

Institutions: University of North Carolina Kenan-Flagler Business School   

Crowdsourcing is an expression that describes the act of taking a task once performed by an internal employee or team, and outsourcing it to a large, undefined group of people…

Idea posted: January 2014

Institutions: Henley Business School   

It is often assumed that customers are the best judges of whether or not they have a problem, but that is not always the case, especially when it comes to…

Idea posted: September 2013

Institutions: University of Florida Warrington College of Business Administration    Louisiana State University E. J. Ourso College of Business    London Business School   

When we choose products, it is easy to assume we are doing so because of the benefits – or perceived benefits – they offer us. Whether it is the newest…

Idea posted: August 2013

Institutions: Cornell University    INSEAD   

A review of consumer research (based mainly in North America) and of literature from marketing and related social science disciplines confirms that marketing affects food consumption in ways beyond advertising.…

Idea posted: July 2013

Institutions: HEC Paris   

Business environments evolve quickly and constantly, and changes in technologies, demand or regulation often lead to the development of new products and services. But what determines the quality of these…