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Ideas - Ideas for Leaders

Search Results for Subject 'product development':

41 result(s) found
Great Innovation! But What’s it for? Marketers Beware

Idea posted: April 2014

Institutions: Ivey Business School at Western University    University of British Columbia    University of Colorado Boulder Leeds School of Business   

In a classic episode from the old American TV show The Odd Couple, the main character Felix replaces all of the traditional furniture in his apartment with new furniture featuring…

  READ MORE   PIN TO MY IDEAS Idea #355
Crowdsourcing New Product Ideas Over Time

Idea posted: January 2014

Institutions: University of North Carolina Kenan-Flagler Business School   

Crowdsourcing is an expression that describes the act of taking a task once performed by an internal employee or team, and outsourcing it to a large, undefined group of people…

  READ MORE   PIN TO MY IDEAS Idea #296
Eureka! How to Get that Great Idea to Market

Idea posted: January 2014

Institutions: Henley Business School   

It is often assumed that customers are the best judges of whether or not they have a problem, but that is not always the case, especially when it comes to…

  READ MORE   PIN TO MY IDEAS Idea #286
Product Choice: Are You Paying Attention?

Idea posted: September 2013

Institutions: University of Florida Warrington College of Business Administration    Louisiana State University E. J. Ourso College of Business    London Business School   

When we choose products, it is easy to assume we are doing so because of the benefits – or perceived benefits – they offer us. Whether it is the newest…

  READ MORE   PIN TO MY IDEAS Idea #218
Healthy Bottom Lines – Food Marketing and Obesity Prevention

Idea posted: August 2013

Institutions: Cornell University    INSEAD   

A review of consumer research (based mainly in North America) and of literature from marketing and related social science disciplines confirms that marketing affects food consumption in ways beyond advertising.…

  READ MORE   PIN TO MY IDEAS Idea #188
Innovation and the Power of Positive Thinking

Idea posted: July 2013

Institutions: HEC Paris   

Business environments evolve quickly and constantly, and changes in technologies, demand or regulation often lead to the development of new products and services. But what determines the quality of these…

  READ MORE   PIN TO MY IDEAS Idea #171
Severe Weather: Moderating Its Impact on Productivity

Idea posted: June 2013

Institutions: Columbia Business School    The Wharton School of the University of Pennsylvania   

Does bad weather reduce productivity within factories and other workplaces? This is the question that the latest research from Marcelo Olivares of the Columbia Business School and Gérard Cachon and…

  READ MORE   PIN TO MY IDEAS Idea #154
Jugaad Innovation: Lessons for the West

Idea posted: June 2013

Institutions: University of Cambridge Judge Business School   

Innovation in the West has become too rigid, insular and bloated to remain effective, according to Judge Business School’s Navi Radjou, Jaideep Prabhu and Simone Ahuja. During the recent economic…

  READ MORE   PIN TO MY IDEAS Idea #152
Human Judgement Vs Computer Aided Forecasting

Idea posted: May 2013

Institutions: IE Business School    University of Cambridge Judge Business School   

Robots are taking over our jobs! Ok, maybe that’s not quite the case just yet, but as technology continues to develop swiftly, there is no doubt that machines are getting…

  READ MORE   PIN TO MY IDEAS Idea #139

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