Idea posted: September 2015

Institutions: UCLA Anderson School of Management   

How can companies that sell experiential products and services design an experience that leaves customers with highly satisfactory memories — and the desire to return? A team of researchers from…

Idea posted: September 2015

Institutions: University of Toronto Rotman School of Management    London Business School   

Two schools of thought exist on the best source of innovation. The foundational school argues that a deep, expert knowledge of the domain is required to unlock new pathways. Only…

Idea posted: May 2015

Institutions: Melbourne Business School-Mt Eliza Executive Education   

The traditional wisdom declares that companies that have their sights on export markets must first become innovators in their domestic markets. Innovation will give them the competitive advantage required to…

Idea posted: May 2015

Institutions: Bocconi University Department of Management & Technology    Technische Universität München School of Management    MIT Sloan School of Management    SDA Bocconi School of Management   

Innovation is expected to come from the producer of the product. That’s the reason manufacturers have R&D departments. But more and more innovation is emerging not just from the producers…

Idea posted: April 2015

Institutions: Duke University Fuqua School of Business    University of East Anglia   

In the early 1990s, large corporations started moving, slowly and almost imperceptibly at first, away from the kind of broad scientific research that led to such inventions as Nylon and…

Idea posted: March 2015

Institutions: North Carolina State University Poole College of Management    University of Wisconsin-Eau Claire   

The best companies are forward-looking. They are not only concerned with what customers want to buy today, but what they will want to buy in the future. A company’s ability…

Idea posted: October 2014

Institutions: ESMT European School of Management and Technology    Stanford Graduate School of Business   

Crowdsourcing and social media channels have largely replaced the private channels between a lone individual and an organization with a public debate in which external contributors not only submit suggestions…

Idea posted: October 2014

Institutions: ESMT European School of Management and Technology    The Wharton School of the University of Pennsylvania   

Entrepreneurs innovating in the technology space often lack the know-how or “specialized complementary assets” within their companies to successfully commercialize their innovations. Consequently, to date, the academic literature on this…

Idea posted: August 2014

Institutions: University of St. Gallen   

It is hard to resist the pull of emerging markets, such as India and China. Given the immense population in such countries, even the small percentage of the total population…