Idea posted: April 2026

Institutions: Northwestern University    Kellogg School of Management    University of Chicago Booth School of Business   

In the world of social impact and public health, there is a long-standing belief that the best way to get people to care about a problem is to show them…

Idea posted: March 2026

Institutions: University of Hamburg    Vienna University of Economics and Business    Emory University   

Visual advertising is a multi-billion-dollar global industry, with digital image ad spending alone exceeding $300 billion annually. Despite this massive investment, the traditional process of creating visual content remains expensive,…

Idea posted: November 2025

Institutions: Texas Tech University Rawls College of Business    Vlerick Business School; Netherlands Organisation for Applied Scientific Research    Texas A&M University, Mays Business School   

The research addresses an understudied phenomenon: the association between innovation and stock market bubbles, defined as rapid increases and subsequent declines in stock prices. Using a comprehensive sample of 51…

Idea posted: March 2022

Institutions: Emory University Goizueta Business School   

The Internet age, some argue, heralds “the death of distance.” For example, aside from occasional utilitarian factors, such as shipping costs, geography is irrelevant to a purchasing decision. Unlike physical…

Idea posted: September 2021

Institutions: Kellogg School of Management    Ohio State University Fisher College of Business    Universidad Autónoma de Madrid   

A study based on an exhaustive review of the research related to personalized marketing—marketing that is tailored to the interests or personalities of consumers—dissects the psychological and contextual factors that…

Idea posted: February 2020

Institutions: KEDGE Business School    University of St. Gallen    Babson College    University of Melbourne, Australia   

Most major firms have online brand communities to reinforce their connections with customers and increase their reputation, brand patronage and customer spending. These online communities offer satisfied customers the ability…

Idea posted: September 2019

Institutions: The Wharton School of the University of Pennsylvania    Stanford Graduate School of Business    Carnegie Mellon University   

From General Motors to the local hair salon, every company, business and organization knows that marketing today inevitably includes social media marketing. Visibility is important: marketers will exert great effort…

Idea posted: July 2019

Institutions:

Most people will agree – and academic research supports them – that men and women have different shopping styles. Women are more likely than men to see shopping as a…

Idea posted: July 2019

Institutions: Aston University Business School    Friedrich Schiller University Jena    University of Alabama Culverhouse College of Business    Rhenania Buchversand Koblenz   

The typical customer referral program offers a monetary reward for customers of a product or service who find other customers to buy that product or service. In most cases, the…