Idea posted: July 2013

Institutions: Pennsylvania State University    University of Virginia Darden Business School    University of Waterloo   

According to Mirko Kremer of Pennsylvania State University, Benny Mantin of the University of Waterloo and Anton Ovchinnikov of the University of Virginia’s Darden School of Business, there are two…

Idea posted: July 2013

Institutions: Columbia Business School    Duke University Fuqua School of Business   

For many strategic decisions such as product development or market expansion, retailers have access to sophisticated information on which to base these decisions. When it comes to customer service, however,…

Idea posted: June 2013

Institutions: Columbia Business School   

In a typical negotiation process, one of the parties will make an opening or first offer, which is then met by the recipient of that first offer. Prior research has…

Idea posted: June 2013

Institutions: Cranfield University School of Management   

Despite being well-managed and well-resourced, a large number of companies have failed to see adequate return on CRM investments. This is a definite concern as many invested heavily prior to…

Idea posted: May 2013

Institutions: Henley Business School   

In the early 2000s, there was a rush by organizations to outsource and offshore many call centres because of the significant cost savings that could be achieved. But offshoring has…

Idea posted: April 2013

Institutions: Cranfield University School of Management   

This research sought to learn more about the strategic, functional and tactical priorities of marketers for the future. What they found was a rapidly changing focus in marketing strategies, and…

Idea posted: April 2013

Institutions: Duke University Fuqua School of Business    University of Toronto Rotman School of Management   

Some researchers argue that consumers form a relationship with brands that in many ways mirror social relationships. Pankaj Aggarwal, a marketing professor at the Rotman School of Management, and Richard…

Idea posted: March 2013

Institutions: Henley Business School   

Companies can no longer control their communications with their customers. Social media tools have enabled information to be generated from within the marketplace by consumers themselves. This shift of power…

Idea posted: January 2013

Institutions: Kellogg School of Management    Rady School of Management   

Prior research has shown us that self-control can lead to increased aggression. Building on that, we can now show that people often get irritated by their own self-control. Furthermore, it…