Ideas
Search Results for Subject 'marketing':
Failed CRM Initiatives and How to Avoid Them
Idea posted: June 2013
Institutions: Cranfield University School of Management
Despite being well-managed and well-resourced, a large number of companies have failed to see adequate return on CRM investments. This is a definite concern as many invested heavily prior to…
READ MORE PIN TO MY IDEAS Idea #099
Homeworking Beats Outsourcing: a 6 Step Model
Idea posted: May 2013
Institutions: Henley Business School
In the early 2000s, there was a rush by organizations to outsource and offshore many call centres because of the significant cost savings that could be achieved. But offshoring has…
READ MORE PIN TO MY IDEAS Idea #142
New Priorities for Marketing Leaders
Idea posted: April 2013
Institutions: Cranfield University School of Management
This research sought to learn more about the strategic, functional and tactical priorities of marketers for the future. What they found was a rapidly changing focus in marketing strategies, and…
READ MORE PIN TO MY IDEAS Idea #130
Consumers/Brand Relationships and Fair Treatment
Idea posted: April 2013
Institutions: Duke University Fuqua School of Business University of Toronto Rotman School of Management
Some researchers argue that consumers form a relationship with brands that in many ways mirror social relationships. Pankaj Aggarwal, a marketing professor at the Rotman School of Management, and Richard…
READ MORE PIN TO MY IDEAS Idea #129
Socially Aware, Media Savvy: Social Media Strategy
Idea posted: March 2013
Institutions: Henley Business School
Companies can no longer control their communications with their customers. Social media tools have enabled information to be generated from within the marketplace by consumers themselves. This shift of power…
READ MORE PIN TO MY IDEAS Idea #111
Grapes of Wrath: How Self Control Leads to Anger
Idea posted: January 2013
Institutions: Kellogg School of Management Rady School of Management
Prior research has shown us that self-control can lead to increased aggression. Building on that, we can now show that people often get irritated by their own self-control. Furthermore, it…
READ MORE PIN TO MY IDEAS Idea #034
Last Call for Social Media Sceptics
Idea posted: January 2013
Institutions: Deloitte Consulting LLP MIT Sloan School of Management
How are managers today using social media tools and how important are those tools becoming to their organizations? In collaboration with Deloitte, MIT Sloan Management Review conducted a survey of…
READ MORE PIN TO MY IDEAS Idea #062