Idea posted: March 2018

Institutions: Columbia Business School    Tsinghua University School of Economics and Management   

Many consumers find it more difficult to justify buying frivolous, hedonic purchases — in other words, purchases from fine chocolates and DVDs to vacations that are motivated by fun and…

Idea posted: March 2018

Institutions: University of Chicago Booth School of Business   

Bundling products and services together impacts the perceived value of the individual items in that bundle in surprising ways. Recent research from professor Ayelet Fishbach of the University of Chicago’s…

Idea posted: November 2017

Institutions: ESADE    Rotterdam School of Management, Erasmus University    Duke University Fuqua School of Business   

When it comes to business – and most areas of life – we tend to think in straight lines. For example, if one shelf holds 50 books, two shelves will…

Idea posted: August 2015

Institutions: Ivey Business School at Western University   

Companies struggle with two apparently contradictory goals. They want their brands to be central in their category — in other words, the brand of record, similar to the position held…

Idea posted: November 2014

Institutions: Washington University Olin Business School    University of Virginia McIntire School of Commerce    Indian School of Business   

Before going to a store, consumers have an expectation in their minds about how much the product they want to buy will cost at that store, and at other stores.…

Idea posted: October 2014

Institutions: University of Texas at Dallas Naveen Jindal School of Management    MIT Sloan School of Management   

Özalp Özer of The University of Texas at Dallas and Yanchong Zheng of MIT Sloan researched the role of regret and availability misperception in shaping a retailer's pricing and inventory strategies.…

Idea posted: October 2014

Institutions: Frankfurt School of Finance & Management    Pennsylvania State University Smeal College of Business    University of Chicago Booth School of Business   

For most consumers, waiting in a long queue is a frustrating experience. There is nothing to be gained from standing in a slow line at the grocery store or waiting…

Idea posted: July 2014

Institutions: London Business School    University of St. Gallen    ESADE   

Many managers believe that quality is something that they as managers and decision-makers can control. Quality is internal and stable, unlike prices, which are subject to changing market conditions. Although…

Idea posted: June 2014

Institutions: Rotterdam School of Management, Erasmus University    Cranfield University School of Management   

Competing aggressively and repeatedly on price can threaten the future of companies. The losers of price wars have been known to go out of business, and the survivors to suffer…