Idea posted: June 2014

Institutions: University of Toronto Rotman School of Management   

Through crowdfunding, investors choose to participate in new projects by becoming ‘pre-buyers’. The term ‘pre-buyer’ is used because no money changes hands until the venture has enough funds to start…

Idea posted: March 2014

Institutions: Washington University Olin Business School    University of Toronto Rotman School of Management   

Consumers often have a choice between products that are convenient or easy- to-use and products that offer greater functionality but are less convenient. When making a purchase that involves a longer time…

Idea posted: December 2013

Institutions: New York University Stern School of Business   

Companies are making and selling socially responsible products, hoping to benefit from the social conscious of their customers. Previous research on what customers are willing to pay for social responsibility…

Idea posted: October 2013

Institutions: Pepperdine University Graziadio School of Business and Management    Kellogg School of Management   

When consumers buy two products bundled together, do they see the value of the bundle as the sum of the two values, or is it even more — do consumers…

Idea posted: September 2013

Institutions: London Business School    University of Michigan Ross School of Business   

Plummeting advertising revenues have led many online content providers to experiment with additional sources of revenue. Most often, firms aim to compensate for a loss in advertising revenues by charging…

Idea posted: August 2013

Institutions: IESE Business School    UCLA Anderson School of Management   

The apparel industry (which includes clothing, footwear, accessories, etc.) is one of the world’s largest, due partly to the relatively low barriers to entry. According to Euromonitor International, there were…

Idea posted: August 2013

Institutions: Babson College    Drexel University LeBow College of Business    Fairleigh Dickinson University Silberman College of Business    Saïd Business School, University of Oxford   

The colour red has long been associated with pleasure, and its effects have long been the subject of research. Studies have suggested that it serves as a ‘heuristic cue’ or…

Idea posted: July 2013

Institutions: Pennsylvania State University    University of Virginia Darden Business School    University of Waterloo   

According to Mirko Kremer of Pennsylvania State University, Benny Mantin of the University of Waterloo and Anton Ovchinnikov of the University of Virginia’s Darden School of Business, there are two…

Idea posted: July 2013

Institutions: Columbia Business School    Duke University Fuqua School of Business   

For many strategic decisions such as product development or market expansion, retailers have access to sophisticated information on which to base these decisions. When it comes to customer service, however,…