Idea posted: May 2015

Institutions: University of Southern California Dornsife College of Letters, Arts and Sciences    Fielding Graduate University    Claremont Graduate University   

The AIDA model of advertising identifies Attention, Interest, Desire and Action as key to the effectiveness of an advert. In order to measure the physiology behind advertising effectiveness, a research…

Idea posted: March 2015

Institutions: Duke University   

Most leaders possess typical leadership qualities such as the ability to inspire and persuade, a grand vision, and a controlled fearlessness when taking risks. There is, however, a darker side…

Idea posted: January 2015

Institutions: NeuroLeadership Institute   

The SCARF® model, developed by neuroscientist David Rock, enables ‘change agents’ to exhibit more adaptive behaviours based on how mental experiences occur over time, thus offering to improve people’s capacity…

Idea posted: November 2014

Institutions: University of North Carolina Kenan-Flagler Business School   

Neuroscientific research reveals that the brain reacts differently to negative vs. positive outcomes; recent research in finance shows that market participants (including investors and investment professionals) draw different lessons from…

Idea posted: August 2014

Institutions: Ivey Business School at Western University   

When in May 2013, software giant SAP announced that it would hire hundreds of people who were diagnosed with autism, the assumption among casual observers might have been that SAP…

Idea posted: May 2014

Institutions: Center for Creative Leadership (CCL®)   

Traditionally, research on leadership development has put behavioural competencies under the spotlight; training, coaching, on-the-job experiences and mentoring are all intended to facilitate the development of these behaviours. But are…

Idea posted: February 2014

Institutions: Ashridge Executive Education, Hult International Business School   

Research suggests that executives tend to learn more from negative work and life experiences than positive ones, as failures and the threat of failure may force an individual to revisit…

Idea posted: July 2013

Institutions: Rotterdam School of Management, Erasmus University   

A growing number of studies in both the field and the laboratory demonstrate that people are imperfect co-operators — they tend to co-operate only if others do so, and a…

Idea posted: July 2013

Institutions: Rotterdam School of Management, Erasmus University   

In making decisions, people are susceptible to the influence of those in their ‘in-group’, who commonly include others of the same age, sex, ethnicity or religion, as well as friends,…