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Ideas - Ideas for Leaders
Word-of-Mouth and On/Off Line Marketing

Idea posted: August 2013

Institutions: Insper   

Word of mouth (WOM) behaviour has attracted a lot of attention from marketing executives in recent years, particularly in light of the increase in size, number and character of online…

  READ MORE   PIN TO MY IDEAS Idea #190
Women’s Attitudes to Affirmative Action Programs for Leadership

Idea posted: January 2014

Institutions: Insper   

Affirmative action programs (also known as ‘positive discrimination’) are designed to ensure equal employment opportunities in organizations, taking into account factors such as race, religion, gender, etc. They can vary…

  READ MORE   PIN TO MY IDEAS Idea #302
Women Leaders Are Held Back in Some Cultures More than Others

Idea posted: February 2013

Institutions: University of Toronto Rotman School of Management   

Traditionally, more men than women have emerged in leadership positions. But over the past few decades, this has steadily been changing. An increasing number of women are taking top leadership…

  READ MORE   PIN TO MY IDEAS Idea #098
Women Given Jobs with Less Work Requirements Undermining Career Prospects

Idea posted: June 2025

Institutions: Christopher Newport University, Luter School of Business    The Wharton School of the University of Pennsylvania    Rowan University, Rohrer College of Business   

The wage gap between men and women and the underrepresentation of women in senior leadership roles have been well-documented. One study introduces a new approach to exploring gender disparity in…

  READ MORE   PIN TO MY IDEAS Idea #921
Women Do Ask For Raises – But Don’t Get Them

Idea posted: October 2016

Institutions: University of Wisconsin Milwaukee Lubar School of Business    Cass Business School, City University London    Warwick University Business School   

Across the industrialized world, female workers earn less than men. In previous research and books on the subject, two widely accepted claims emerge that, it is believed, help explain the…

  READ MORE   PIN TO MY IDEAS Idea #628
Without Team Identification, Diversity Fails

Idea posted: January 2019

Institutions: Rotterdam School of Management, Erasmus University    Dresden University of Technology   

In the business literature, diversity is often painted as a magic elixir that brings different perceptions and knowledge to a team or an organization, which then effortlessly leads to greater…

  READ MORE   PIN TO MY IDEAS Idea #756
Win-Win Negotiation to Create Long-term Value

Idea posted: March 2013

Institutions: INSEAD   

By squeezing suppliers and customers hard, particularly in difficult economic times, you can get results very quickly. But it does have a cost of consequences. The last five years have…

  READ MORE   PIN TO MY IDEAS Idea #103
Will Corporations Leaving Basic Scientific Research Kill the Golden Goose?

Idea posted: April 2015

Institutions: Duke University Fuqua School of Business    University of East Anglia   

In the early 1990s, large corporations started moving, slowly and almost imperceptibly at first, away from the kind of broad scientific research that led to such inventions as Nylon and…

  READ MORE   PIN TO MY IDEAS Idea #509
Why You Should Reach Out to “Quiet Quitters”

Idea posted: April 2025

Institutions: Manchester University    Alliance Manchester Business School   

“Quiet quitters” are employees who do their jobs, but don’t go the extra mile. They don’t work overtime, or look for extra work, or voluntarily take on additional responsibilities, tasks,…

  READ MORE   PIN TO MY IDEAS Idea #916

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