Ideas
Why Self-Confident Women Have Less Influence than Self-Confident Men
Idea posted: October 2017
Institutions: ESMT European School of Management and Technology IE Business School INSEAD
Women are still a minority in many male-dominated professions, such as engineering and technology, as well as being a minority in leadership positions in most industries. Past studies have shown…
READ MORE PIN TO MY IDEAS Idea #675
Why Scaling Up Is No Longer the Only Strategy
Idea posted: March 2013
Institutions: Columbia Business School
Sooner or later, any engineer working on new technology or infrastructure will hear a familiar question from investors: Does it scale up? There are few axioms in business as simple…
READ MORE PIN TO MY IDEAS Idea #107
Why Promotions Work Better for Luxury and Hedonic Purchases
Idea posted: March 2018
Institutions: Columbia Business School Tsinghua University School of Economics and Management
Many consumers find it more difficult to justify buying frivolous, hedonic purchases — in other words, purchases from fine chocolates and DVDs to vacations that are motivated by fun and…
READ MORE PIN TO MY IDEAS Idea #693
Why Project Leaders Are Different from Project Managers
Idea posted: August 2019
Institutions: Business Evolution Cranfield University School of Management
Large, complex projects are increasingly used to achieve organizational goals. The development of an innovative new product or service, for example, or launching a major strategic initiative will take place…
READ MORE PIN TO MY IDEAS Idea #749
Why Previous Experience of New CEOs Makes Matters Worse!
Idea posted: December 2015
Institutions: IE Business School Neoma Business School
Should a board hire a former or current CEO from another company to become the new CEO? In the past, companies tended to promote new CEOs from within, ensuring that…
READ MORE PIN TO MY IDEAS Idea #570
Why Personalized Marketing Succeeds or Backfires
Idea posted: September 2021
Institutions: Kellogg School of Management Ohio State University Fisher College of Business Universidad Autónoma de Madrid
A study based on an exhaustive review of the research related to personalized marketing—marketing that is tailored to the interests or personalities of consumers—dissects the psychological and contextual factors that…
READ MORE PIN TO MY IDEAS Idea #801
Why Performance Improvements Don’t Lead to Higher Trust
Idea posted: January 2020
Institutions: Henley Business School
In the UK, Regional mental health trusts provide mental health services. Hospitals, GPs and other ‘’commissioning organizations’, such as crisis centres refer patients to these trusts. The mental health trusts…
READ MORE PIN TO MY IDEAS Idea #761
Why Performance Improvements Don’t Lead to Higher Trust
Idea posted: April 2020
Institutions: Henley Business School
In the UK, Regional mental health trusts provide mental health services. Hospitals, GPs and other ‘’commissioning organizations’, such as crisis centres refer patients to these trusts. The mental health trusts…
READ MORE PIN TO MY IDEAS Idea #761
Why Objectification of People Is Rampant at Work
Idea posted: November 2022
Institutions: University of Virginia Darden Business School University of California Berkeley Haas School of Business
People treat each other differently at work than in non-work settings, and with good reason: they are work colleagues brought together solely to accomplish the work necessary for their jobs.…
READ MORE PIN TO MY IDEAS Idea #833