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Ideas - Ideas for Leaders

Search Results for Subject 'competitive strategy':

58 result(s) found
Eureka! How to Get that Great Idea to Market

Idea posted: January 2014

Institutions: Henley Business School   

It is often assumed that customers are the best judges of whether or not they have a problem, but that is not always the case, especially when it comes to…

  READ MORE   PIN TO MY IDEAS Idea #286
IP Management Strategies for Profiting from Business Model Innovation

Idea posted: November 2013

Institutions: University of St. Gallen   

A company’s business model is the ultimate measure by which it is judged, as it expresses the underlying logic of its business. Most importantly, it explains how it creates and…

  READ MORE   PIN TO MY IDEAS Idea #259
If the Price is Right: Charging for Online Content

Idea posted: September 2013

Institutions: London Business School    University of Michigan Ross School of Business   

Plummeting advertising revenues have led many online content providers to experiment with additional sources of revenue. Most often, firms aim to compensate for a loss in advertising revenues by charging…

  READ MORE   PIN TO MY IDEAS Idea #224
All-consuming: Brand Management in the Digital Age

Idea posted: September 2013

Institutions: ESADE   

The field of brand management is undergoing a metamorphosis as the pace of change in our world increases. The brand-building process we used to take for granted, particularly in terms…

  READ MORE   PIN TO MY IDEAS Idea #215
Pricing and the Power of Red

Idea posted: August 2013

Institutions: Babson College    Drexel University LeBow College of Business    Fairleigh Dickinson University Silberman College of Business    Saïd Business School, University of Oxford   

The colour red has long been associated with pleasure, and its effects have long been the subject of research. Studies have suggested that it serves as a ‘heuristic cue’ or…

  READ MORE   PIN TO MY IDEAS Idea #197
Leveraging Diversity through Integrative Thinking

Idea posted: August 2013

Institutions: University of Toronto Rotman School of Management   

Without tools and processes, the quality of thinking from even the most diverse team is likely to match that of the loudest person in the room. Unless people are taught…

  READ MORE   PIN TO MY IDEAS Idea #187
Innovation and the Power of Positive Thinking

Idea posted: July 2013

Institutions: HEC Paris   

Business environments evolve quickly and constantly, and changes in technologies, demand or regulation often lead to the development of new products and services. But what determines the quality of these…

  READ MORE   PIN TO MY IDEAS Idea #171
Leadership Alignment and Strategy Implementation

Idea posted: June 2013

Institutions: Stanford Graduate School of Business    Santa Clara University Leavey School of Business    University of California Berkeley Haas School of Business   

Through their research, the authors set out to examine the effects that leaders at different levels in an organization have on each other. To do so, they investigated the relation…

  READ MORE   PIN TO MY IDEAS Idea #032
Scenarios Planning + Early Warning Scanning = Strategic Advantage

Idea posted: May 2013

Institutions: Saïd Business School, University of Oxford   

Scenario planning (SP) and early warning scanning (EWS) are considered important to ‘managerial cognition’. They help leaders understand how the future might unfold and they alert top management to new…

  READ MORE   PIN TO MY IDEAS Idea #144

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