Idea posted: May 2014

Institutions: INSEAD    University of British Columbia   

New products and technologies often fail to depose inferior ‘incumbents’. (The classic example is the Dvorak keyboard, which, despite being more efficient, lost out to the original QWERTY model in…

Idea posted: March 2014

Institutions: Ghent University    Vlerick Business School   

Co-creation in the business-to-consumer (B2C) environment is nothing new. Many services — ranging from hairdressing to care for the elderly through architecture and interior design — have long involved close…

Idea posted: January 2014

Institutions: Henley Business School   

It is often assumed that customers are the best judges of whether or not they have a problem, but that is not always the case, especially when it comes to…

Idea posted: November 2013

Institutions: University of St. Gallen   

A company’s business model is the ultimate measure by which it is judged, as it expresses the underlying logic of its business. Most importantly, it explains how it creates and…

Idea posted: September 2013

Institutions: London Business School    University of Michigan Ross School of Business   

Plummeting advertising revenues have led many online content providers to experiment with additional sources of revenue. Most often, firms aim to compensate for a loss in advertising revenues by charging…

Idea posted: September 2013

Institutions: ESADE   

The field of brand management is undergoing a metamorphosis as the pace of change in our world increases. The brand-building process we used to take for granted, particularly in terms…

Idea posted: August 2013

Institutions: Babson College    Drexel University LeBow College of Business    Fairleigh Dickinson University Silberman College of Business    Saïd Business School, University of Oxford   

The colour red has long been associated with pleasure, and its effects have long been the subject of research. Studies have suggested that it serves as a ‘heuristic cue’ or…

Idea posted: August 2013

Institutions: University of Toronto Rotman School of Management   

Without tools and processes, the quality of thinking from even the most diverse team is likely to match that of the loudest person in the room. Unless people are taught…

Idea posted: July 2013

Institutions: HEC Paris   

Business environments evolve quickly and constantly, and changes in technologies, demand or regulation often lead to the development of new products and services. But what determines the quality of these…