Ideas
Search Results for Subject 'competitive strategy':
Staying Competitive Today While Preparing Full-On for Future Success
Idea posted: July 2019
Institutions: Cranfield University School of Management Warwick University Business School
Ambidexterity involves two goals that are often at odds: exploitation – successfully competing in the present with quality products and services, superior execution, and successful marketing; and exploration – preparing…
READ MORE PIN TO MY IDEAS Idea #748
Existing Customers and Home Markets Drive Growth
Idea posted: July 2019
Institutions: Duke University Fuqua School of Business
Growth is a top imperative for marketers, according to the latest CMO biannual survey conducted by Duke’s Fuqua School of Business in collaboration with Deloitte LLP and the American Marketing…
READ MORE PIN TO MY IDEAS Idea #741
Fast-Slow Strategy-Making in Adaptive Organizations
Idea posted: March 2019
Institutions: Copenhagen Business School
As described by Copenhagen Business School professors Torben Juul Andersen and Carina Antonia Hallin, companies in today’s turbulent environment must react quickly to continuous changes and events in their marketplace…
READ MORE PIN TO MY IDEAS Idea #731
Less Competitive Pressure Leads to Less Innovation
Idea posted: December 2018
Institutions: École polytechnique fédérale de Lausanne (EPFL) University of Colorado Boulder Leeds School of Business
How does competitive pressure impact innovation? To answer this question, two researchers, Kenneth Younge of the E?cole polytechnique fe?de?rale de Lausanne (EPFL) and Tony Tong of the University of Colorado…
READ MORE PIN TO MY IDEAS Idea #723
How to Fight Off an Upstart with a New Business Model
Idea posted: October 2018
Institutions: Cornell University S.C. Johnson College of Business City University London Cass Business School
The appearance of a new competitor with a new business model can disrupt an industry and knock down a once dominant incumbent. A classic example of this type of disruptive…
READ MORE PIN TO MY IDEAS Idea #716
Re-Entering a Foreign Market: Part 2 – Speed
Idea posted: June 2018
Institutions: Henley Business School Warwick University Business School Leeds University Business School
Many multi-national enterprises (MNEs) will re-enter a foreign market that they had previously decided to leave. A new study, based on an analysis of more than 1,000 foreign market re-entry…
READ MORE PIN TO MY IDEAS Idea #707
Re-Entering a Foreign Market: Part 1 – Operation Mode
Idea posted: June 2018
Institutions: Henley Business School Warwick University Business School Leeds University Business School
In 2009, French retailer Carrefour exited the Algerian market after finding its joint venture with a local partner to be unprofitable. Six years later, Carrefour re-entered the market with a…
READ MORE PIN TO MY IDEAS Idea #706
Industry Disruption: Sequence and Timing of Responses Are the Key to Survival
Idea posted: March 2018
Institutions: University of Cambridge Judge Business School University of Illinois at Urbana-Champaign Gies College of Business
In 1980, the U.S. freight railroad industry was deregulated. Railroad companies now had the freedom to abandon unprofitable lines and acquire new ones. They were also no longer banned from…
READ MORE PIN TO MY IDEAS Idea #698
How to Make and Keep Customers Grateful
Idea posted: January 2018
Institutions: Queensland University of Technology Business School
Many companies develop their relationship marketing strategies based on the assumption that their customers are unerringly cold and calculating, and driven by one question: what kind of a financial deal…
READ MORE PIN TO MY IDEAS Idea #688