Ideas
Why Anthropomorphism Works In Marketing
Idea posted: November 2015
Institutions: University of Chicago Booth School of Business University of St. Gallen
As reported in a 2013 Advertising Age article, Geico Insurance’s ubiquitous talking Gecko was launched as a trial balloon. There had been no prior marketing research, and certainly no intention…
READ MORE PIN TO MY IDEAS Idea #564
Millennials 6: Attitudes Differ Based on Age and Gender-Sometimes
Idea posted: October 2015
Institutions: INSEAD
A new worldwide study of nearly 20,000 Millennials from around the world revealed the vast diversity of a generation that is often mistakenly treated as a homogeneous group with one…
READ MORE PIN TO MY IDEAS Idea #560
Bad Framing Leads to Bad Decisions and Bad (Even Fatal) Actions
Idea posted: October 2015
Institutions: Rotterdam School of Management, Erasmus University Hanken School of Economics Aalto University School of Business EMLYON Business School
To make decisions, leaders must understand, to use the vernacular, ‘what is happening’. They must make sense of the events and situations that impact their areas of responsibility; this sense-making…
READ MORE PIN TO MY IDEAS Idea #563
Why Equity-Based Incentives Work Below the C-Suite
Idea posted: October 2015
Institutions: University of Toronto Rotman School of Management University of Windsor Odette School of Business
Equity-based incentives, such as restricted stock grants or options, are common for C-suite corporate executives. This is not surprising as they have corporate-level responsibilities. For business-unit managers in decentralized corporations,…
READ MORE PIN TO MY IDEAS Idea #562
The Connection Between Disasters and Less Risk-Averse CEOs
Idea posted: October 2015
Institutions: Singapore Management University University of Oregon Charles Lundquist College of Business University of Cambridge Judge Business School
Previous research has explored the impact of life and career experiences and circumstances on CEO managerial styles. This past research shows a monotonic or unidirectional effect of a CEO’s life…
READ MORE PIN TO MY IDEAS Idea #561
Millennials 5: Attitudes and Aspirations in Different Regions of the World
Idea posted: October 2015
Institutions: INSEAD
Many business leaders tend to paint all Millennials with the same brush — as young people who on one hand refuse to compromise on work-life balance issues while at the…
READ MORE PIN TO MY IDEAS Idea #559
Why Slack Time Is Important for Innovation: It’s Not What You Think
Idea posted: October 2015
Institutions: University of Toronto Rotman School of Management MIT Sloan School of Management
Google was famous for its 20% free innovation time policy. Google employees were allowed to spend 20% of their time in the office to pursue any personal interests and ideas…
READ MORE PIN TO MY IDEAS Idea #558
Six Disruptive Demographic Trends and What They Mean for the Workplace
Idea posted: October 2015
Institutions: University of North Carolina Kenan-Flagler Business School
According to Jim Johnson of University of North Carolina’s Kenan-Flagler Business School, the major demographic trends transforming America today are unprecedented — so unprecedented that he calls these trends “disruptive…
READ MORE PIN TO MY IDEAS Idea #557
What Influences Our Choices? What Others Prefer or What They Actually Consume
Idea posted: October 2015
Institutions: University of Florida Warrington College of Business Administration University of Chicago Booth School of Business
Through a series of experiments, two researchers from the University of Chicago (PhD candidate Yanping Tu, now at the University of Florida, and professor Ayelet Fishbach) revealed that the old…
READ MORE PIN TO MY IDEAS Idea #556