Idea posted: August 2015

Institutions: Washington University Olin Business School    The Wharton School of the University of Pennsylvania    University of Toronto Rotman School of Management   

While material purchases are purchases of tangible products that one intends to keep, experiential purchases are purchases of products that must be experienced. Restaurant meals, movies, or vacations are examples…

Idea posted: January 2015

Institutions: NUS Business School   

The amount of data we generate today boggles the mind. As much as 90% of all data in the world today was created in the past 2 years, writes Keith…

Idea posted: October 2014

Institutions: Duke University Fuqua School of Business   

Internet-based sales have been growing steadily — companies report a 25% increase in the past year alone, according to a survey of 351 marketing executives. Not surprisingly, investment in digital…

Idea posted: August 2014

Institutions: University of Southern Denmark    University of St. Gallen    Bielefeld University   

Online consumers have come to expect to be able to read customer ratings and reviews as they consider which product or service to buy. On websites such as IMDB, Amazon…

Idea posted: April 2014

Institutions: Kellogg School of Management    MIT Sloan School of Management   

Many Internet retailers give customers the opportunity to review their products on their site, and some Internet companies even specialize in reviews only (e.g. Yelp and TripAdvisor). Given, as research…

Idea posted: January 2014

Institutions: New York University Stern School of Business    Carnegie Mellon University   

Researchers from New York University’s Stern School of Business and Carnegie Mellon University studied the effects of product rankings in three areas: the direct impact of rankings on consumer behaviour…

Idea posted: November 2013

Institutions: Henley Business School   

Businesses need to adopt a multichannel mindset when interacting with their customers, because customers use multiple channels and expect relevant, consistent experiences across all of them. This research seeks to…

Idea posted: October 2013

Institutions: University of Pittsburgh Joseph M. Katz Graduate School of Business    INSEAD    IE Business School   

Online product reviews are becoming an important part of the marketing ‘mix’. In 2012, a study by Bazaarvoice found that 80 per cent of ‘Generation Y’ consumers (those born between…

Idea posted: September 2013

Institutions: London Business School    University of Michigan Ross School of Business   

Plummeting advertising revenues have led many online content providers to experiment with additional sources of revenue. Most often, firms aim to compensate for a loss in advertising revenues by charging…