Social Dollars and Online Customer Communities

Idea posted: September 2013

Institutions: University of Michigan Ross School of Business   

There are long been various types of communities bringing together like-minded product enthusiasts — from Corvette or 2CV car clubs to Tupperware party groups to the techies dedicated to Java…

  READ MORE   PIN TO MY IDEAS Idea #206

Social Media – Time for B2B to Join the Party

Idea posted: September 2013

Institutions: Henley Business School   

Social media encompasses the activities and behaviours of communities of people who gather online to share knowledge and opinions. Social media, or otherwise ‘user-generated communication’, now represents a prevalent source…

  READ MORE   PIN TO MY IDEAS Idea #204

Word-of-Mouth and On/Off Line Marketing

Idea posted: August 2013

Institutions: Insper   

Word of mouth (WOM) behaviour has attracted a lot of attention from marketing executives in recent years, particularly in light of the increase in size, number and character of online…

  READ MORE   PIN TO MY IDEAS Idea #190

How Twitter Levels the Information Dissemination Playing Field

Idea posted: May 2013

Institutions: Stanford Graduate School of Business    University of Michigan Ross School of Business   

Social media, and particularly ‘direct access technologies’ such as Twitter, Facebook, email alerts, etc., have firmly marked their place in the business world as effective tools with which to engage…

  READ MORE   PIN TO MY IDEAS Idea #140

The Impact of Technology and Social Media on Sales Relationships

Idea posted: March 2013

Institutions: Aston University Business School    Texas Christian University Neeley School of Business   

Six overarching themes reveal the revolutionary change in the way contemporary selling is conducted: Connectivity: Sales people are using social media more and more to demonstrate connectivity to both their…

  READ MORE   PIN TO MY IDEAS Idea #112