Idea posted: April 2013

Institutions: Duke University Fuqua School of Business    University of Toronto Rotman School of Management   

Some researchers argue that consumers form a relationship with brands that in many ways mirror social relationships. Pankaj Aggarwal, a marketing professor at the Rotman School of Management, and Richard…

Idea posted: April 2013

Institutions: University of Michigan Ross School of Business   

‘Connected’ CEOs are those who have very close ties to the other top executives in the firm. CEOs are especially connected if they were responsible for appointing the executives to…

Idea posted: April 2013

Institutions: Tuck School of Business   

How do you sell an automobile in an emerging nation where salaries are a tiny fraction of salaries in developed countries? The traditional answer: make a cheaper model of the…

Idea posted: April 2013

Institutions: IESE Business School   

Every organization is driven by some sort of institutional logic (i.e. ‘belief systems’ that define what is or is not accepted as legitimate behaviour). It is this logic that shapes…

Idea posted: April 2013

Institutions: Rotterdam School of Management, Erasmus University    Lancaster University Management School    University of Sheffield   

Assessing a situation before acting may seem like common sense. After all, many languages have an equivalent of the English proverb: ‘look before you leap’. However, people rarely apply this…

Idea posted: April 2013

Institutions: HEC Paris    INSEAD   

The purpose of R&D is to invest time and money in a technology in order to bring it to market to make a profit. The window of competitive advantage that…

Idea posted: April 2013

Institutions: University of North Carolina Kenan-Flagler Business School   

From the Atari arcade games made popular in the 1970s-80s, to Angry Birds on iPhones across the world, video games have grown significantly in popularity and sophistication over the past…

Idea posted: April 2013

Institutions: Henley Business School   

In today’s increasingly competitive and fast-changing global marketplace, businesses must seek to develop more frequent and higher quality innovations. At the same time, customers, employees and other stakeholders are demanding…

Idea posted: April 2013

Institutions: London Business School    University College London   

There is a quote from Mahatma Gandhi that should be in the lexicon of every aspiring business: “Live as if you were to die tomorrow, learn as if you were…