Ideas
CSR – Why Companies Need Activists
Idea posted: August 2013
Institutions: Kellogg School of Management
Many customers care about the societal costs of a company’s activities — pollution or depletion of resources, for example — and thus companies have an incentive to pay attention to…
READ MORE PIN TO MY IDEAS Idea #194
Blowing the Whistle on Unethical Conduct: It Takes a Village
Idea posted: August 2013
Institutions: Pennsylvania State University University of Central Florida University of Maryland Robert H. Smith School of Business University of Michigan Ross School of Business
Blowing the whistle on internal wrongdoing can be a risky endeavour. What if nothing happens and you’re now branded a fink? What if there’s retaliation from your boss or even…
READ MORE PIN TO MY IDEAS Idea #193
Three Ways to Overcome Your Power Deficit
Idea posted: August 2013
Institutions: IMD
Have you ever found yourself in the frustrating position of voicing suggestions that for some reason keep going unheard? You are not alone; even the most talented of executives often…
READ MORE PIN TO MY IDEAS Idea #192
Flexibility Vs Commitment in the Entrepreneurial Process
Idea posted: August 2013
Institutions: EMLYON Business School
Scholars have identified different approaches to the management of uncertainty in the entrepreneurial process. The ‘classic’ model is ‘focused commitment’. The argument in this stream of research is that making…
READ MORE PIN TO MY IDEAS Idea #191
Word-of-Mouth and On/Off Line Marketing
Idea posted: August 2013
Institutions: Insper
Word of mouth (WOM) behaviour has attracted a lot of attention from marketing executives in recent years, particularly in light of the increase in size, number and character of online…
READ MORE PIN TO MY IDEAS Idea #190
Leadership: Is it in the Genes?
Idea posted: August 2013
Institutions: NUS Business School
The ‘nature v. nurture’ debate has been around for centuries, argued over by psychologists, sociologists and the like; the business world has not escaped from it either. Whether leaders are…
READ MORE PIN TO MY IDEAS Idea #189
Healthy Bottom Lines – Food Marketing and Obesity Prevention
Idea posted: August 2013
Institutions: Cornell University INSEAD
A review of consumer research (based mainly in North America) and of literature from marketing and related social science disciplines confirms that marketing affects food consumption in ways beyond advertising.…
READ MORE PIN TO MY IDEAS Idea #188
Leveraging Diversity through Integrative Thinking
Idea posted: August 2013
Institutions: University of Toronto Rotman School of Management
Without tools and processes, the quality of thinking from even the most diverse team is likely to match that of the loudest person in the room. Unless people are taught…
READ MORE PIN TO MY IDEAS Idea #187
Reducing the Risks of ‘Offshore’ IT
Idea posted: August 2013
Institutions: HEC Paris NUS Business School
New technologies and the digitization of the economy have extended the use of offshore outsourcing beyond manufacturing to services. India, which has its own ‘Silicon Valley’ in Bangalore, has become…
READ MORE PIN TO MY IDEAS Idea #186