Idea posted: December 2018

Institutions: Kellogg School of Management    University of the Sciences   

The self-concept refers to how people think of themselves. I am a good person, I am a good listener, I am impatient — these are the kinds of ideas and…

Idea posted: November 2015

Institutions: London Business School    Harvard Business School    University of Michigan Ross School of Business    University of North Carolina Kenan-Flagler Business School   

Best-self activation is the deliberate effort to think the best of yourself. You can do this in one of two ways: 1) reflecting on situations in your history that show…

Idea posted: June 2014

Institutions: HEC Montréal    Queens University School of Business   

Technology that is supposed to make us more productive only seems to have complicated our task. We may be in an important meeting but know that whoever just sent an…

Idea posted: July 2013

Institutions: Henley Business School   

Do you want your business to operate sustainable, socially and environmentally friendly practices? Almost every business leader will answer with a “yes”. But if they are allowed to elaborate, most…

Idea posted: December 2013

Institutions: Drexel University LeBow College of Business    New York University Stern School of Business    University of Pittsburgh Joseph M. Katz Graduate School of Business    University of Texas McCombs School of Business   

A team of researchers used video tracking to observe consumers in real time during the entire shopping process. Analysing the video, the researchers were able to distinguish a number of…

Idea posted: April 2014

Institutions: Columbia Business School    Ghent University    University of Antwerp   

Previous academic studies have connected how people feel about an ad to how they feel about the brand, but the validity of these results in the real world marketplace was…

Idea posted: April 2015

Institutions: City University of Hong Kong    University of Toronto Rotman School of Management    Kellogg School of Management   

An investigation into the problems of the 1973 Ford Pinto, a car susceptible to catastrophic explosions when rear-ended, revealed that Ford’s engineers had calculated that the company could save $11…

Idea posted: February 2016

Institutions: IMD    University of Kentucky Gatton College of Business and Economics    Claremont Graduate University Drucker School of Management   

If you’re a national or international company with marketing authority and practices spread across various locations, or if you have a diversified group of products or businesses that call for…

Idea posted: May 2017

Institutions: University of the Fraser Valley    University of Toronto Rotman School of Management   

Research has shown that our thoughts and emotions can be subconsciously activated or ‘primed’ by an external stimulus. In three experiments, two researchers reveal that a simple supraliminal prime —…