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Ideas - Ideas for Leaders
Myopic Pricing Strategies Lose Seasonal Sales

Idea posted: July 2013

Institutions: Pennsylvania State University    University of Virginia Darden Business School    University of Waterloo   

According to Mirko Kremer of Pennsylvania State University, Benny Mantin of the University of Waterloo and Anton Ovchinnikov of the University of Virginia’s Darden School of Business, there are two…

  READ MORE   PIN TO MY IDEAS Idea #177
Music in the Meeting Room: Beethoven’s 9th?

Idea posted: November 2013

Institutions: University of Pretoria Gordon Institute of Business Science   

  Music transforms experience … from the humdrum, the everyday, into something else … Music is used in theater, it is used in movies, it is used to ratify revolutions…

  READ MORE   PIN TO MY IDEAS Idea #264
Multicultural Experience: Better Performance, Better Job Prospects

Idea posted: March 2014

Institutions: INSEAD    Tel Aviv University    Columbia Business School   

The next head of General Electric will be somebody who spent time in Bombay, in Hong Kong, in Buenos Aires. We have to send our best and brightest overseas and…

  READ MORE   PIN TO MY IDEAS Idea #340
Multichannel Strategies for Better Customer Experience

Idea posted: November 2013

Institutions: Henley Business School   

Businesses need to adopt a multichannel mindset when interacting with their customers, because customers use multiple channels and expect relevant, consistent experiences across all of them. This research seeks to…

  READ MORE   PIN TO MY IDEAS Idea #261
Multi-tasking: Those Who Do It Poorly Do It More!

Idea posted: November 2016

Institutions: University of Utah David Eccles School of Business   

Most people multi-task because they think they can do it well — and that they will acquire the rewards of multi-tasking, such as saving time and being less bored with…

  READ MORE   PIN TO MY IDEAS Idea #635
Motivation Profiles: Pay and Reward Vs Fulfilling Work

Idea posted: May 2016

Institutions: Clark University Graduate School of Management    Center for Creative Leadership (CCL®)   

Self-determination theory describes four types of motivation, moving on a spectrum from other-directed to self-directed. External motivation is at the other-directed end of the spectrum. Motivation is based on what…

  READ MORE   PIN TO MY IDEAS Idea #609
Motivation by Last Place Aversion

Idea posted: June 2013

Institutions: Columbia Business School    Harvard Business School    Stanford Graduate School of Business   

Professors Ilyana Kuziemko of Columbia Business School and Ryan Buell and Michael Norton of Harvard Business School, working with doctoral candidate Taly Reich of the Stanford Graduate School of Business,…

  READ MORE   PIN TO MY IDEAS Idea #155
Mothers of Invention: Companies that ‘Spawn’ New Enterprises

Idea posted: February 2014

Institutions: EDHEC Business School    University of Zurich    HEC Paris   

Entrepreneurial spawning — whereby an existing company gives birth to another company, founded by former employees — is prevalent in many new industries. (California’s Fairchild Semiconductor, for example, is ‘mother’…

  READ MORE   PIN TO MY IDEAS Idea #318
Mortality: The Ultimate Motivator

Idea posted: April 2014

Institutions: INSEAD   

Fear of death is a core part of the human condition. It’s been associated with everything from the enduring appeal of religion and spiritual beliefs to the desire to reproduce…

  READ MORE   PIN TO MY IDEAS Idea #365

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