Idea posted: April 2018
Institutions: Nanyang Business School Columbia Business School
Some people have a greater desire for control than others. Specifically, they need to feel that they have control over their surrounding environment — that they are in control of…
READ MORE PIN TO MY IDEAS Idea #701Idea posted: January 2018
Institutions: Harvard Business School Columbia Business School
Marketing luxury products requires connecting with consumers’ often emotion-driven desires, aspirations, and/or fantasies. However, many consumers cannot put aside their ‘rational’ mindset, and as a result feel guilty when purchasing…
READ MORE PIN TO MY IDEAS Idea #687Idea posted: November 2017
Institutions: The University of Manchester Alliance Manchester Business School University of Surrey Business School Aston University Business School University of Bath
What makes a good leader? The answer is often given in the context of the leader’s impact on followers — a natural response since the effectiveness of a leader is…
READ MORE PIN TO MY IDEAS Idea #682Idea posted: November 2017
Institutions: Open University of the Netherlands Artevelde University College Ghent
The digital native is a myth, according to an extensive review of the research by by Paul Kirschner of Open University of the Netherlands and Pedro de Bruyckere of Artevelde…
READ MORE PIN TO MY IDEAS Idea #681Idea posted: July 2017
Institutions: University of Texas McCombs School of Business University of California, San Diego
Cell phones can be distracting when you’re trying to work. If the phone rings, you’ll stop what you’re doing to answer it. If you hear the ping of a new…
READ MORE PIN TO MY IDEAS Idea #665Idea posted: June 2017
Institutions: University of Cologne INSEAD Kellogg School of Management Columbia Business School
Psychological tools are proving to be very effective in helping people in the workplace gain the right frame of mind in challenging situations. Imagine that you are about to enter…
READ MORE PIN TO MY IDEAS Idea #662Idea posted: June 2017
Institutions: University of Michigan Ross School of Business
Research has shown that creativity and innovation come from combining seemingly unrelated or irrelevant knowledge. You can create the context for combining unrelated knowledge by bringing together people with diverse…
READ MORE PIN TO MY IDEAS Idea #657Idea posted: May 2017
Institutions: Rotterdam School of Management, Erasmus University Durham University
Some people are motivated by growth goals — goals that reflect aspirations and ambitions. In psychological terms, these people are promotion-oriented. In contrast, prevention-oriented people are motivated by goals that…
READ MORE PIN TO MY IDEAS Idea #649Idea posted: November 2016
Institutions: University of Utah David Eccles School of Business
Most people multi-task because they think they can do it well — and that they will acquire the rewards of multi-tasking, such as saving time and being less bored with…
READ MORE PIN TO MY IDEAS Idea #635