Idea posted: September 2021
Institutions: Kellogg School of Management Ohio State University Fisher College of Business Universidad Autónoma de Madrid
A study based on an exhaustive review of the research related to personalized marketing—marketing that is tailored to the interests or personalities of consumers—dissects the psychological and contextual factors that…
READ MORE PIN TO MY IDEAS Idea #801Idea posted: September 2021
Institutions: University of Cambridge Judge Business School
Repeatedly making decisions for extended periods of time is mentally taxing and leads to what psychologists call ‘decision fatigue’. As a result, the decision makers will revert to default decisions—decisions…
READ MORE PIN TO MY IDEAS Idea #799Idea posted: July 2021
Institutions: University of Toronto Rotman School of Management
What is charisma? Much of past research focuses on the outcomes of charisma and often within the context of leaders in an organizational setting—e.g., charismatic leaders generate emotions that inspire…
READ MORE PIN TO MY IDEAS Idea #796Idea posted: July 2021
Institutions: University of Southern California Marshall School of Business University of Toronto Rotman School of Management
Research on power in organizations often treats power as unidirectional—how subordinates deal with superiors or how superiors deal with subordinates. Two researchers challenge this static, unidirectional perspective with a new…
READ MORE PIN TO MY IDEAS Idea #795Idea posted: July 2021
Institutions: Rutgers University Business School The Wharton School of the University of Pennsylvania
Most attempts at persuasion are met by wary resistance. People are naturally suspicious of the motives of persuaders, ready to believe that persuaders will use devious means to achieve their…
READ MORE PIN TO MY IDEAS Idea #794Idea posted: May 2021
Institutions: Stevens Institute of Technology IMD University of North Carolina, Greensboro
To become successful leaders, individuals must identify as leaders—that is, they must see themselves as legitimate leaders who have earned the right to be leaders. The path to claiming a…
READ MORE PIN TO MY IDEAS Idea #792Idea posted: May 2021
Institutions: University of Cambridge Judge Business School LUMS Suleman Dawood School of Business
The theory of evolution argues that survival depends on adaptation to the environment. Biological, psychological and behavioural characteristics in living things evolve or emerge in an ongoing battle to survive…
READ MORE PIN TO MY IDEAS Idea #789Idea posted: September 2020
Institutions: Cass Business School, City University London Rotterdam School of Management, Erasmus University Drexel University LeBow College of Business
An extensive review of innovation studies in leading academic journals reveal that constraints on innovation are not necessarily negative. In fact, according to this careful analysis of 145 academic studies,…
READ MORE PIN TO MY IDEAS Idea #769Idea posted: April 2020
Institutions: University of California, Santa Barbara Kellogg School of Management Harvard Business School
Triadic relationships are common in the workplace. For example, two employees, Sharon and Mark, may share negative feelings about a third employee, Kathy; Kathy, in return, has negative feelings about…
READ MORE PIN TO MY IDEAS Idea #768