Idea posted: January 2018

Institutions: Harvard Business School    Columbia Business School   

Marketing luxury products requires connecting with consumers’ often emotion-driven desires, aspirations, and/or fantasies. However, many consumers cannot put aside their ‘rational’ mindset, and as a result feel guilty when purchasing…

Idea posted: November 2017

Institutions: The University of Manchester Alliance Manchester Business School    University of Surrey Business School    Aston University Business School    University of Bath   

What makes a good leader? The answer is often given in the context of the leader’s impact on followers — a natural response since the effectiveness of a leader is…

Idea posted: November 2017

Institutions: Open University of the Netherlands    Artevelde University College Ghent   

The digital native is a myth, according to an extensive review of the research by by Paul Kirschner of Open University of the Netherlands and Pedro de Bruyckere of Artevelde…

Idea posted: July 2017

Institutions: University of Texas McCombs School of Business    University of California, San Diego   

Cell phones can be distracting when you’re trying to work. If the phone rings, you’ll stop what you’re doing to answer it. If you hear the ping of a new…

Idea posted: June 2017

Institutions: University of Cologne    INSEAD    Kellogg School of Management    Columbia Business School   

Psychological tools are proving to be very effective in helping people in the workplace gain the right frame of mind in challenging situations. Imagine that you are about to enter…

Idea posted: June 2017

Institutions: University of Michigan Ross School of Business   

Research has shown that creativity and innovation come from combining seemingly unrelated or irrelevant knowledge. You can create the context for combining unrelated knowledge by bringing together people with diverse…

Idea posted: May 2017

Institutions: Rotterdam School of Management, Erasmus University    Durham University   

Some people are motivated by growth goals — goals that reflect aspirations and ambitions. In psychological terms, these people are promotion-oriented. In contrast, prevention-oriented people are motivated by goals that…

Idea posted: November 2016

Institutions: University of Utah David Eccles School of Business   

Most people multi-task because they think they can do it well — and that they will acquire the rewards of multi-tasking, such as saving time and being less bored with…

Idea posted: November 2016

Institutions: University of Toronto Rotman School of Management    Institute for Management & Innovation at the University of Toronto Mississauga   

All of us belong to certain social groups in society. Our ‘social identities’ are based on these groups, which can involve gender, nationality, profession, heritage, political affiliation, hobby or family…