Idea posted: July 2016

Institutions: Rotterdam School of Management, Erasmus University    University of Piraeus    Vrije Universiteit Amsterdam    Athens University of Economics and Business   

Companies have both short-term and long-term responsibilities: they must be successful in the present while preparing for the future. While many companies believe they are managing these two priorities effectively,…

Idea posted: February 2016

Institutions: IMD    University of Kentucky Gatton College of Business and Economics    Claremont Graduate University Drucker School of Management   

If you’re a national or international company with marketing authority and practices spread across various locations, or if you have a diversified group of products or businesses that call for…

Idea posted: February 2016

Institutions: Saïd Business School, University of Oxford   

The word ‘scenarios’ has many different meanings in a variety of fields and disciplines. In strategic planning, scenarios refer to a small set of carefully structured and tailored narratives about the future…

Idea posted: February 2016

Institutions: University of Notre Dame Mendoza College of Business    HEC Paris    University of North Carolina Kenan-Flagler Business School   

Does a Chief Marketing Officer help a company, or is this position a ‘C’ that doesn’t earn its place in the C-suite? In 2008, an influential research study by Pravin…

Idea posted: January 2016

Institutions: Emory University Goizueta Business School    University of Miami Miller School of Medicine    The Wharton School of the University of Pennsylvania    University of Arkansas for Medical Sciences   

Michael Porter gave us a process for strategy development. It was a very cognitive process (i.e., using conscious mental activities such as thinking, understanding, learning, remembering) that followed prescribed steps:…

Idea posted: January 2016

Institutions: The University of Manchester Alliance Manchester Business School    Cass Business School, City University London    Northumbria Newcastle Business School   

Although the impact of the 2008 recession was nearly unprecedented in its scope and depth, nearly all organizations will inevitably face setbacks and severe challenges. Stable, resilient companies can meet…

Idea posted: January 2016

Institutions: Texas Tech University Rawls College of Business    University of Mexico    Monash University Faculty of Business and Economics    University of Virginia Darden Business School   

Stakeholder Theory is a view of capitalism that stresses the interconnected relationships between a business, its customers, suppliers, employees, investors, communities and others who have a stake in the organization.…

Idea posted: October 2015

Institutions: Rotterdam School of Management, Erasmus University    Hanken School of Economics    Aalto University School of Business    EMLYON Business School   

To make decisions, leaders must understand, to use the vernacular, ‘what is happening’. They must make sense of the events and situations that impact their areas of responsibility; this sense-making…

Idea posted: October 2015

Institutions: International Integrated Reporting Council   

As our perception of corporate governance has evolved, the need for a new and comprehensive way to report on an organization’s performance and sustainability has become apparent. One that takes…