Idea posted: July 2013

Institutions: Rotterdam School of Management, Erasmus University   

Over the past 25 years, use of celebrity endorsement by big-budget advertisers has grown significantly. Despite this, it’s unclear why famous faces should be more effective in advertising than (equally…

Idea posted: July 2013

Institutions: IESE Business School   

There is a hotel in Japan — Houshi Ryokan — that has been run by the same family for approximately 1,300 years. Forty generations have managed to maintain control of…

Idea posted: July 2013

Institutions: IE Business School   

The term “tribalism” was coined by sociologist Michel Maffesoli in the 1980s to explain a shift in Western society from one built around the individual to a world populated by…

Idea posted: July 2013

Institutions: INSEAD   

The story of Nelson Mandela is a remarkable illustration of forgiveness. In the face of fierce opposition from most members of the ANC, Mandela reached out to his former enemies…

Idea posted: July 2013

Institutions: Columbia Business School    Duke University Fuqua School of Business   

For many strategic decisions such as product development or market expansion, retailers have access to sophisticated information on which to base these decisions. When it comes to customer service, however,…

Idea posted: July 2013

Institutions: HEC Paris   

Developing deeper awareness of our own prejudices is often cited as the solution to racism. Recent research, however, suggests it’s just the first step. In a pilot study conducted at…

Idea posted: July 2013

Institutions: Maastricht School of Management   

The greying of the post-war baby boom generation and increasing life expectancy are threatening the financial sustainability of pensions systems in many industrialized countries. European governments are responding by raising…

Idea posted: July 2013

Institutions: Harvard Business School    Stanford Graduate School of Business   

‘Employee happiness’ has been getting a lot of attention in recent years. The evidence is there to show that it is directly-related to business performance; your happy employees are almost…

Idea posted: June 2013

Institutions: Ivey Business School at Western University   

The idea of character has been lost sight of. One reason could be that the educational system and organizations are completely competency focused, or perhaps because character seems an old-fashioned…