Idea posted: February 2013

Institutions: Center for Creative Leadership (CCL®)   

Research in the Center for Creative Leadership’s World Leadership Study found that overall, women are less trusting of their bosses than men are - and of their co-workers as well.…

Idea posted: February 2013

Institutions: IESE Business School   

Companies have spent increasing amounts on social media and ICT (information and communication technology) in recent years, demonstrating their interest in keeping up with the rapid pace of technological development.…

Idea posted: June 2014

Institutions: Baylor University   

How to make your voice heard and be more influential in the workplace has always been a topic of interest for executives. Traditionally, it has been suggested that in order…

Idea posted: November 2013

Institutions: IÉSEG School of Management    Columbia Business School   

While traditional advertising still commands the lion’s share of the marketing budget, companies continue to look for alternative communication platforms to enhance their brands, including event marketing. How effective is…

Idea posted: September 2020

Institutions: University of Texas, Austin   

Scratch the surface of any leader’s great career and you will find the influence of one or more mentors who fully invested themselves in the leader’s development and advancement. The…

Idea posted: May 2014

Institutions: University of Michigan Ross School of Business   

When marketing their brands, companies will use image attributes, which are the impressions that the brand makes on the mind of consumers. For a car brand, for example, marketers might…

Idea posted: July 2016

Institutions: Rotterdam School of Management, Erasmus University    University of Piraeus    Vrije Universiteit Amsterdam    Athens University of Economics and Business   

Companies have both short-term and long-term responsibilities: they must be successful in the present while preparing for the future. While many companies believe they are managing these two priorities effectively,…

Idea posted: September 2015

Institutions: University of Toronto Rotman School of Management    London Business School   

Two schools of thought exist on the best source of innovation. The foundational school argues that a deep, expert knowledge of the domain is required to unlock new pathways. Only…

Idea posted: August 2014

Institutions: University of St. Gallen   

The IT innovations that have emerged on the consumer market in recent years have led employees, familiar with the benefits consumer products offer, to expect the same level of technology…