Idea posted: April 2013
Institutions: Cranfield University School of Management
This research sought to learn more about the strategic, functional and tactical priorities of marketers for the future. What they found was a rapidly changing focus in marketing strategies, and…
READ MORE PIN TO MY IDEAS Idea #130Idea posted: April 2013
Institutions: Duke University Fuqua School of Business University of Toronto Rotman School of Management
Some researchers argue that consumers form a relationship with brands that in many ways mirror social relationships. Pankaj Aggarwal, a marketing professor at the Rotman School of Management, and Richard…
READ MORE PIN TO MY IDEAS Idea #129Idea posted: April 2013
Institutions: University of Michigan Ross School of Business
‘Connected’ CEOs are those who have very close ties to the other top executives in the firm. CEOs are especially connected if they were responsible for appointing the executives to…
READ MORE PIN TO MY IDEAS Idea #128Idea posted: April 2013
Institutions: Tuck School of Business
How do you sell an automobile in an emerging nation where salaries are a tiny fraction of salaries in developed countries? The traditional answer: make a cheaper model of the…
READ MORE PIN TO MY IDEAS Idea #127Idea posted: April 2013
Institutions: IESE Business School
Every organization is driven by some sort of institutional logic (i.e. ‘belief systems’ that define what is or is not accepted as legitimate behaviour). It is this logic that shapes…
READ MORE PIN TO MY IDEAS Idea #126Idea posted: April 2013
Institutions: Rotterdam School of Management, Erasmus University Lancaster University Management School University of Sheffield
Assessing a situation before acting may seem like common sense. After all, many languages have an equivalent of the English proverb: ‘look before you leap’. However, people rarely apply this…
READ MORE PIN TO MY IDEAS Idea #125Idea posted: April 2013
Institutions: HEC Paris INSEAD
The purpose of R&D is to invest time and money in a technology in order to bring it to market to make a profit. The window of competitive advantage that…
READ MORE PIN TO MY IDEAS Idea #124Idea posted: April 2013
Institutions: University of North Carolina Kenan-Flagler Business School
From the Atari arcade games made popular in the 1970s-80s, to Angry Birds on iPhones across the world, video games have grown significantly in popularity and sophistication over the past…
READ MORE PIN TO MY IDEAS Idea #123Idea posted: April 2013
Institutions: Henley Business School
In today’s increasingly competitive and fast-changing global marketplace, businesses must seek to develop more frequent and higher quality innovations. At the same time, customers, employees and other stakeholders are demanding…
READ MORE PIN TO MY IDEAS Idea #122