Idea posted: November 2013

Institutions: Temple University Fox School of Business and Management    University of Minnesota Carlson School of Management    New York University Stern School of Business   

Crowdfunding is becoming an increasingly popular way to raise funding for a new venture or a new cause. Because it is relatively new, academic research on how crowdfunding works, and…

Idea posted: November 2013

Institutions: NUS Business School    Singapore Management University    INSEAD   

Social exclusion has been described as one of the most severe punishments people can mete out to each other. A 2007 report by the UK’s Chartered Institute of Personnel and…

Idea posted: November 2013

Institutions: Tel Aviv University    New York University Stern School of Business    INSEAD   

Marketing messages promising powerful benefits such as enhanced social status in return for smoking a particular brand of cigarettes or sexual potency after taking a ‘cure’ for erectile dysfunction are…

Idea posted: November 2013

Institutions: University of Amsterdam    Tuck School of Business    University of Groningen   

This is the age of multichannels. Companies today are selling their wares through the Internet, catalogues and bricks-and-mortar stores. Not all channels, however, are cost-effective, especially given the low-cost opportunities…

Idea posted: November 2013

Institutions: IÉSEG School of Management    Columbia Business School   

While traditional advertising still commands the lion’s share of the marketing budget, companies continue to look for alternative communication platforms to enhance their brands, including event marketing. How effective is…

Idea posted: November 2013

Institutions: University of Illinois College of Business    INSEAD   

Many research studies provide evidence of the impact of culture on leadership. For example, the Global Leadership and Organizational Behaviour Effectiveness study or GLOBE, one of the most extensive comparative…

Idea posted: October 2013

Institutions: University of Chicago Booth School of Business    University of North Carolina Kenan-Flagler Business School   

What happens when a business has more orders that it can fill? While the situation may seem to be a happy one, resolving the dilemma effectively is key to maintaining…

Idea posted: October 2013

Institutions: University of British Columbia    Harvard Kennedy School    University of Freiburg   

There is a lot of cultural lore about the power of eye contact as an influencing tool. Business leaders, salespeople and many others have long been urged and trained to…

Idea posted: October 2013

Institutions: IMD   

In the quest to achieve global efficiency, often companies find themselves faced with a dilemma: how can they manage the various processes needed to run a global organization, yet keep…