Idea posted: March 2014

Institutions: McKinsey United Kingdom    University of California Berkeley Haas School of Business    The University of Sydney Business School   

Companies that regularly evaluate the performance of business units, acquire and divest assets, and adjust resource allocations based on each division’s relative market opportunities have a significant edge over those…

Idea posted: March 2014

Institutions: IMD   

Traditionally, financial capital has been viewed as the primary promoter of growth and profitability for an organization. Though undoubtedly still important, executives have begun to realise there is something else…

Idea posted: March 2014

Institutions: University of North Carolina at Charlotte Belk College of Business    The Wharton School of the University of Pennsylvania    Duke University Fuqua School of Business   

In the real world, brands are rarely seen alone.  Whether on television, radio, or in print, brands are usually surrounded by other brands — numerous advertisements fill the pages of…

Idea posted: March 2014

Institutions: Tuck School of Business   

While research shows that people generally view CSR activities favourably, the question remains whether that positive attitude changes consumer behaviour. To answer this question, a team of professors from Dartmouth’s…

Idea posted: March 2014

Institutions: Henley Business School   

Customer effort research has been around since the 1940s but the debate gained momentum following a 2010 article, ‘Stop Trying to Delight Your Customers’, in the Harvard Business Review (HBR). In…

Idea posted: March 2014

Institutions: Ghent University    Vlerick Business School   

Co-creation in the business-to-consumer (B2C) environment is nothing new. Many services — ranging from hairdressing to care for the elderly through architecture and interior design — have long involved close…

Idea posted: March 2014

Institutions: NUS Business School    Singapore Management University    Virginia Tech University    Pennsylvania State University   

Cyberloafing is a term used to describe behaviour in which employees spend work hours and company internet access to check personal e-mails or visit websites not related to their work.…

Idea posted: March 2014

Institutions: INSEAD    Indian School of Business   

Classical and neo-classical economic theory is predicated largely on an ‘impersonal’ model, in which transactions between parties are governed not by social obligations and kinship ties but by rational and…

Idea posted: March 2014

Institutions: INSEAD    Tel Aviv University    Columbia Business School   

The next head of General Electric will be somebody who spent time in Bombay, in Hong Kong, in Buenos Aires. We have to send our best and brightest overseas and…