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Ideas - Ideas for Leaders

Search Results for Subject 'marketing communication':

37 result(s) found
Six Disruptive Demographic Trends and What They Mean for the Workplace

Idea posted: October 2015

Institutions: University of North Carolina Kenan-Flagler Business School   

According to Jim Johnson of University of North Carolina’s Kenan-Flagler Business School, the major demographic trends transforming America today are unprecedented — so unprecedented that he calls these trends “disruptive…

  READ MORE   PIN TO MY IDEAS Idea #557
What Influences Our Choices? What Others Prefer or What They Actually Consume

Idea posted: October 2015

Institutions: University of Florida Warrington College of Business Administration    University of Chicago Booth School of Business   

Through a series of experiments, two researchers from the University of Chicago (PhD candidate Yanping Tu, now at the University of Florida, and professor Ayelet Fishbach) revealed that the old…

  READ MORE   PIN TO MY IDEAS Idea #556
Buyers of Experiential Products and Consumer Reviews

Idea posted: August 2015

Institutions: Washington University Olin Business School    The Wharton School of the University of Pennsylvania    University of Toronto Rotman School of Management   

While material purchases are purchases of tangible products that one intends to keep, experiential purchases are purchases of products that must be experienced. Restaurant meals, movies, or vacations are examples…

  READ MORE   PIN TO MY IDEAS Idea #546
What Companies Learn from Customer Satisfaction Surveys

Idea posted: August 2015

Institutions: University of Michigan Ross School of Business   

How well is your company performing? For many companies, the answer to this question comes through customer satisfaction surveys, which tell companies where they are successfully meeting customer expectations and…

  READ MORE   PIN TO MY IDEAS Idea #543
Reusable Grocery Bags: How Green Customers Help the Environment-and Your Business

Idea posted: August 2015

Institutions: Harvard Business School    Duke University Fuqua School of Business   

When people do good things, they reward themselves. This is the conclusion of a number of previous studies into the psychology of doing good deeds. Two researchers from Harvard Business…

  READ MORE   PIN TO MY IDEAS Idea #542
Tracking Customers Who Leave Without Saying Goodbye

Idea posted: August 2015

Institutions: Columbia Business School    London Business School   

Customers can stop interacting with a company in one of two ways: they inform the company that they are leaving (such as when they cancel a subscription to a magazine)…

  READ MORE   PIN TO MY IDEAS Idea #538
Neurobiological Clues to Advertising Effectiveness

Idea posted: May 2015

Institutions: University of Southern California Dornsife College of Letters, Arts and Sciences    Fielding Graduate University    Claremont Graduate University   

The AIDA model of advertising identifies Attention, Interest, Desire and Action as key to the effectiveness of an advert. In order to measure the physiology behind advertising effectiveness, a research…

  READ MORE   PIN TO MY IDEAS Idea #517
How Leaders Emerge in Online Communities

Idea posted: January 2015

Institutions: HEC Paris    McGill University Desautels Faculty of Management    University of Alabama at Birmingham Collat School of Business   

Online communities can be the source of staggering feats of pooled knowledge creation, with volunteers from around the world combining their expertise. Think of Wikipedia, or of Linux, or even…

  READ MORE   PIN TO MY IDEAS Idea #470
Social Media Grabbing a Major Share of the Marketing Budget

Idea posted: October 2014

Institutions: Duke University Fuqua School of Business   

Internet-based sales have been growing steadily — companies report a 25% increase in the past year alone, according to a survey of 351 marketing executives. Not surprisingly, investment in digital…

  READ MORE   PIN TO MY IDEAS Idea #456

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