Idea posted: October 2015
Institutions: University of North Carolina Kenan-Flagler Business School
According to Jim Johnson of University of North Carolina’s Kenan-Flagler Business School, the major demographic trends transforming America today are unprecedented — so unprecedented that he calls these trends “disruptive…
READ MORE PIN TO MY IDEAS Idea #557Idea posted: October 2015
Institutions: University of Florida Warrington College of Business Administration University of Chicago Booth School of Business
Through a series of experiments, two researchers from the University of Chicago (PhD candidate Yanping Tu, now at the University of Florida, and professor Ayelet Fishbach) revealed that the old…
READ MORE PIN TO MY IDEAS Idea #556Idea posted: August 2015
Institutions: Washington University Olin Business School The Wharton School of the University of Pennsylvania University of Toronto Rotman School of Management
While material purchases are purchases of tangible products that one intends to keep, experiential purchases are purchases of products that must be experienced. Restaurant meals, movies, or vacations are examples…
READ MORE PIN TO MY IDEAS Idea #546Idea posted: August 2015
Institutions: University of Michigan Ross School of Business
How well is your company performing? For many companies, the answer to this question comes through customer satisfaction surveys, which tell companies where they are successfully meeting customer expectations and…
READ MORE PIN TO MY IDEAS Idea #543Idea posted: August 2015
Institutions: Harvard Business School Duke University Fuqua School of Business
When people do good things, they reward themselves. This is the conclusion of a number of previous studies into the psychology of doing good deeds. Two researchers from Harvard Business…
READ MORE PIN TO MY IDEAS Idea #542Idea posted: August 2015
Institutions: Columbia Business School London Business School
Customers can stop interacting with a company in one of two ways: they inform the company that they are leaving (such as when they cancel a subscription to a magazine)…
READ MORE PIN TO MY IDEAS Idea #538Idea posted: May 2015
Institutions: University of Southern California Dornsife College of Letters, Arts and Sciences Fielding Graduate University Claremont Graduate University
The AIDA model of advertising identifies Attention, Interest, Desire and Action as key to the effectiveness of an advert. In order to measure the physiology behind advertising effectiveness, a research…
READ MORE PIN TO MY IDEAS Idea #517Idea posted: January 2015
Institutions: HEC Paris McGill University Desautels Faculty of Management University of Alabama at Birmingham Collat School of Business
Online communities can be the source of staggering feats of pooled knowledge creation, with volunteers from around the world combining their expertise. Think of Wikipedia, or of Linux, or even…
READ MORE PIN TO MY IDEAS Idea #470Idea posted: October 2014
Institutions: Duke University Fuqua School of Business
Internet-based sales have been growing steadily — companies report a 25% increase in the past year alone, according to a survey of 351 marketing executives. Not surprisingly, investment in digital…
READ MORE PIN TO MY IDEAS Idea #456