Idea posted: October 2014

Institutions: Frankfurt School of Finance & Management    Pennsylvania State University Smeal College of Business    University of Chicago Booth School of Business   

For most consumers, waiting in a long queue is a frustrating experience. There is nothing to be gained from standing in a slow line at the grocery store or waiting…

Idea posted: August 2014

Institutions: University of Southern Denmark    University of St. Gallen    Bielefeld University   

Online consumers have come to expect to be able to read customer ratings and reviews as they consider which product or service to buy. On websites such as IMDB, Amazon…

Idea posted: May 2014

Institutions: University of Michigan Ross School of Business   

When marketing their brands, companies will use image attributes, which are the impressions that the brand makes on the mind of consumers. For a car brand, for example, marketers might…

Idea posted: April 2014

Institutions: Imperial College Business School    Thunderbird School of Global Management   

Customer word-of-mouth is a hot topic in marketing today. Positive customer-to-customer reviews, whether verbal or written, are powerful marketing tools because they have more credibility with customers than company-generated marketing.…

Idea posted: April 2014

Institutions: New York University Stern School of Business   

More and more people are feeling financially constrained. In the U.S., half of American families recently surveyed considered themselves ‘financially fragile’. Financial constraint does not refer to income level, but…

Idea posted: February 2014

Institutions: Georgetown University    UCLA Anderson School of Management   

What makes a message persuasive? Marketing departments everywhere are constantly looking for the answer to this question and much research has been conducted on this subject; previous research has shown…

Idea posted: November 2013

Institutions: IÉSEG School of Management    Columbia Business School   

While traditional advertising still commands the lion’s share of the marketing budget, companies continue to look for alternative communication platforms to enhance their brands, including event marketing. How effective is…

Idea posted: October 2013

Institutions: Kellogg School of Management    The Wharton School of the University of Pennsylvania   

Why do people buy? In an era of almost unlimited choices and unprecedented access to products and services, understanding what will push customers to buy a particular product is vital…

Idea posted: January 2013

Institutions: Kellogg School of Management    Rady School of Management   

Prior research has shown us that self-control can lead to increased aggression. Building on that, we can now show that people often get irritated by their own self-control. Furthermore, it…