How Customers Watch What Others Buy

Idea posted: October 2013

Institutions: Kellogg School of Management    The Wharton School of the University of Pennsylvania   

Why do people buy? In an era of almost unlimited choices and unprecedented access to products and services, understanding what will push customers to buy a particular product is vital…

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Grapes of Wrath: How Self Control Leads to Anger

Idea posted: January 2013

Institutions: Kellogg School of Management    Rady School of Management   

Prior research has shown us that self-control can lead to increased aggression. Building on that, we can now show that people often get irritated by their own self-control. Furthermore, it…

  READ MORE   PIN TO MY IDEAS Idea #034

Last Call for Social Media Sceptics

Idea posted: January 2013

Institutions: Deloitte Consulting LLP    MIT Sloan School of Management   

How are managers today using social media tools and how important are those tools becoming to their organizations? In collaboration with Deloitte, MIT Sloan Management Review conducted a survey of…

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