Idea posted: July 2017

Institutions: University of Texas McCombs School of Business    University of California, San Diego   

Cell phones can be distracting when you’re trying to work. If the phone rings, you’ll stop what you’re doing to answer it. If you hear the ping of a new…

Idea posted: June 2017

Institutions: Columbia Business School    HEC Paris   

The results of the study showed a 35% increase in usage by the targeted customers and a 10% increase in usage by the connections of the targeted customers. In addition, suspensions…

Idea posted: May 2017

Institutions: University of the Fraser Valley    University of Toronto Rotman School of Management   

Research has shown that our thoughts and emotions can be subconsciously activated or ‘primed’ by an external stimulus. In three experiments, two researchers reveal that a simple supraliminal prime —…

Idea posted: May 2017

Institutions: Columbia Business School   

Acquiring customer data at the point of purchase, including from first-time customers, is not new. However, much of that data for first-time customers often focuses on where the customers came…

Idea posted: December 2016

Institutions: University of British Columbia    Sauder School of Business    Southern Methodist University Edwin L. Cox School of Business   

Any consumer who has entered a high-end luxury shop and been treated with disdain by the sales clerks will understand the meaning of ‘retail rejection’. Many luxury companies are trying…

Idea posted: July 2016

Institutions: University of Toronto Rotman School of Management   

Products and services fit into certain categories. For example, circuses, theatres and sporting events are all sources of live entertainment, yet they each fit their own category. Categories are defined…

Idea posted: April 2016

Institutions: MIT Sloan School of Management   

Customers make a decision about which product to buy in two ways. The first method is to search for information about the product. For example, a customer might read online…

Idea posted: April 2016

Institutions: The Wharton School of the University of Pennsylvania   

One of the fastest growing facets of social media marketing is the use of paid endorsers — a fashion blogger, for example, paid by a fashion designer to post a…

Idea posted: March 2016

Institutions: ESMT European School of Management and Technology    Ruhr-University of Bochum   

The business literature almost unanimously presents a simple, positive picture of the beneficent effects of corporate social responsibility on customer attitudes toward the corporation. Through a series of four quantitative…