Idea posted: September 2020

Institutions: University of Texas, Austin   

Scratch the surface of any leader’s great career and you will find the influence of one or more mentors who fully invested themselves in the leader’s development and advancement. The…

Idea posted: May 2014

Institutions: University of Michigan Ross School of Business   

When marketing their brands, companies will use image attributes, which are the impressions that the brand makes on the mind of consumers. For a car brand, for example, marketers might…

Idea posted: July 2016

Institutions: Rotterdam School of Management, Erasmus University    University of Piraeus    Vrije Universiteit Amsterdam    Athens University of Economics and Business   

Companies have both short-term and long-term responsibilities: they must be successful in the present while preparing for the future. While many companies believe they are managing these two priorities effectively,…

Idea posted: September 2015

Institutions: University of Toronto Rotman School of Management    London Business School   

Two schools of thought exist on the best source of innovation. The foundational school argues that a deep, expert knowledge of the domain is required to unlock new pathways. Only…

Idea posted: August 2014

Institutions: University of St. Gallen   

The IT innovations that have emerged on the consumer market in recent years have led employees, familiar with the benefits consumer products offer, to expect the same level of technology…

Idea posted: July 2013

Institutions: Cranfield University School of Management   

The concept of governance is certainly not new, but in recent years it has been gaining more attention, especially in the business world. ‘Corporate casualties’ are proof that commercial pressures…

Idea posted: September 2017

Institutions: University of St. Gallen    Henley Business School   

Diverse backgrounds on top management teams (TMT) can lead to the creation of knowledge-based faultlines. These faultlines are the result of top managers clustering into TMT subgroups based on shared…

Idea posted: January 2013

Institutions: IMD   

This is the critical turning point in a manager’s career; the time when they move from leading a function to leading an enterprise for the first time. Conducting an extensive…

Idea posted: March 2014

Institutions: University of North Carolina at Charlotte Belk College of Business    The Wharton School of the University of Pennsylvania    Duke University Fuqua School of Business   

In the real world, brands are rarely seen alone.  Whether on television, radio, or in print, brands are usually surrounded by other brands — numerous advertisements fill the pages of…