Idea posted: March 2014

Institutions: Ghent University    Vlerick Business School   

Co-creation in the business-to-consumer (B2C) environment is nothing new. Many services — ranging from hairdressing to care for the elderly through architecture and interior design — have long involved close…

Idea posted: March 2018

Institutions: Duke University Fuqua School of Business   

Companies spend 12% of their marketing budget on social media, which is three times more than in 2009. And this trend is only going to accelerate: marketing leaders expect that…

Idea posted: January 2013

Institutions: Ashridge Executive Education, Hult International Business School    Institute of Leadership and Management (IML)   

What are the work expectations of Generation Y graduates, and how do they differ from those managing them? Research shows that nearly a third of the UK’s recent graduates are…

Idea posted: January 2016

Institutions: ESMT European School of Management and Technology   

The digital age creates a wide range of new opportunities for innovation. Examples include new marketing outlets through social media; ‘big data’ information on customers and the market; mobile devices…

Idea posted: November 2016

Institutions: Singapore Management University    University of Michigan Ross School of Business    Harvard Business School    Lee Kong Chian School of Business   

Companies in technologically dynamic industries — industries in which competitive advantage is built on innovation and R&D breakthroughs — seek out different types of partner firms than companies in technologically…

Idea posted: January 2020

Institutions: IESE Business School   

Corporate venturing, a collaboration between an established firm and an innovative start-up, has been gaining ground as a strategic path to innovation. There is a wide range of mechanisms for…

Idea posted: March 2014

Institutions: Babson College    Baylor University Hankamer School of Business    Vlerick Business School   

Entrepreneurs sometimes have several offers from venture capitalists ‘on the table’ and will often spend a significant amount of time evaluating potential financiers, but the factors that influence their ‘willingness…

Idea posted: December 2013

Institutions: IE Business School    Rouen Business School   

When companies choose their CEO, many opt for those with a proven record of success in their particular industry…nothing surprising there. This is a changing world, with increased burdens on…

Idea posted: June 2013

Institutions: Maastricht School of Management   

What can classical Chinese philosophy teach the West about leaders and leadership? A lot, according to the author of this paper; Western leaders can, amongst many things, learn how to…