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Ideas - Ideas for Leaders
Co-operative Behaviour: Neuroscience Insights

Idea posted: July 2013

Institutions: Rotterdam School of Management, Erasmus University   

A growing number of studies in both the field and the laboratory demonstrate that people are imperfect co-operators — they tend to co-operate only if others do so, and a…

  READ MORE   PIN TO MY IDEAS Idea #185
Social Influences on Decision-Making: Neuroscience Insights

Idea posted: July 2013

Institutions: Rotterdam School of Management, Erasmus University   

In making decisions, people are susceptible to the influence of those in their ‘in-group’, who commonly include others of the same age, sex, ethnicity or religion, as well as friends,…

  READ MORE   PIN TO MY IDEAS Idea #184
Celebrities in Advertising: Neuroscience Insights

Idea posted: July 2013

Institutions: Rotterdam School of Management, Erasmus University   

Over the past 25 years, use of celebrity endorsement by big-budget advertisers has grown significantly. Despite this, it’s unclear why famous faces should be more effective in advertising than (equally…

  READ MORE   PIN TO MY IDEAS Idea #183
Conducting Better Meetings – Can Data Help?

Idea posted: July 2013

Institutions: MIT Sloan School of Management   

What can statistics and data-based analyses reveal to us about meetings that are effective (leading to consensus and decision-making) and efficient (goals achieved in optimal time)? Because the science of…

  READ MORE   PIN TO MY IDEAS Idea #182
How Best Behaviour Boosts the Bottom Line

Idea posted: July 2013

Institutions: Henley Business School   

Do you want your business to operate sustainable, socially and environmentally friendly practices? Almost every business leader will answer with a “yes”. But if they are allowed to elaborate, most…

  READ MORE   PIN TO MY IDEAS Idea #181
When Financial Incentives Backfire

Idea posted: July 2013

Institutions: HEC Paris   

Economic theory tells us that human capital, i.e. employee ability, is positively linked to productivity and that high performers should be rewarded. Strong financial incentives for performance, however, can carry…

  READ MORE   PIN TO MY IDEAS Idea #180
Bridging Organizational Governance Gaps

Idea posted: July 2013

Institutions: Cranfield University School of Management   

The concept of governance is certainly not new, but in recent years it has been gaining more attention, especially in the business world. ‘Corporate casualties’ are proof that commercial pressures…

  READ MORE   PIN TO MY IDEAS Idea #179
How to Recognize Managements With Something to Hide

Idea posted: July 2013

Institutions: New York University Stern School of Business    University of St. Gallen   

In recent years, the trust afforded to senior management has eroded significantly, particularly for those executives in finance-related positions. The demise of certain companies sent shockwaves across industries; successful covering…

  READ MORE   PIN TO MY IDEAS Idea #178
Myopic Pricing Strategies Lose Seasonal Sales

Idea posted: July 2013

Institutions: Pennsylvania State University    University of Virginia Darden Business School    University of Waterloo   

According to Mirko Kremer of Pennsylvania State University, Benny Mantin of the University of Waterloo and Anton Ovchinnikov of the University of Virginia’s Darden School of Business, there are two…

  READ MORE   PIN TO MY IDEAS Idea #177

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