Idea posted: December 2013

Institutions: New York University Stern School of Business   

Companies are making and selling socially responsible products, hoping to benefit from the social conscious of their customers. Previous research on what customers are willing to pay for social responsibility…

Idea posted: December 2013

Institutions: London Business School    University of California, Riverside   

Intuitively, one might assume that people who have ‘done good things’ and received recognition for their ethical stance would feel encouraged to continue in the same vein. But this research…

Idea posted: October 2013

Institutions: Tuck School of Business    University of Toronto Rotman School of Management    New York University Stern School of Business    Duke University Fuqua School of Business   

Academic research supports the anecdotal evidence that people value moral standards. And yet, academic research also supports the suggestion that people don’t always seem to act in concert with their…

Idea posted: October 2013

Institutions: University of Pittsburgh Joseph M. Katz Graduate School of Business    INSEAD    IE Business School   

Online product reviews are becoming an important part of the marketing ‘mix’. In 2012, a study by Bazaarvoice found that 80 per cent of ‘Generation Y’ consumers (those born between…

Idea posted: September 2013

Institutions: University of California Berkeley Haas School of Business    University of California, Riverside   

The concept of negotiation as a ‘battle of the sexes’ is not new; in fact, in the 1990s, MBA students on a negotiation course were asked who they thought had…

Idea posted: September 2013

Institutions: Saïd Business School, University of Oxford    University of Nottingham   

In Aristotle’s great work the Nicomachean Ethics, happiness (eudaimonia) is not a feeling so much as a state — and a state with a distinctly moral dimension. Synonymous with ‘living…

Idea posted: August 2013

Institutions: HEC Paris    University of Innsbruck    ESSEC Business School    Adelphi University   

Decision-making on the financial markets is driven by information and by trust. But trust can be flagrantly abused. This was amply demonstrated by the Bernard Madoff scandal, considered to be…

Idea posted: August 2013

Institutions: Pennsylvania State University    University of Central Florida    University of Maryland Robert H. Smith School of Business    University of Michigan Ross School of Business   

Blowing the whistle on internal wrongdoing can be a risky endeavour. What if nothing happens and you’re now branded a fink? What if there’s retaliation from your boss or even…

Idea posted: August 2013

Institutions: Cornell University    INSEAD   

A review of consumer research (based mainly in North America) and of literature from marketing and related social science disciplines confirms that marketing affects food consumption in ways beyond advertising.…