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Search Results for Subject 'social media':

27 result(s) found
How to Communicate CSR Online to Stakeholders

Idea posted: September 2013

Institutions: IE Business School    IULM    New York University Stern School of Business   

The way companies inform and report on their CSR programs has evolved in recent years, with online channels either complementing or supplanting more traditional offline methods of communication. Blogs, social…

  READ MORE   PIN TO MY IDEAS Idea #207
Social Dollars and Online Customer Communities

Idea posted: September 2013

Institutions: University of Michigan Ross School of Business   

There are long been various types of communities bringing together like-minded product enthusiasts — from Corvette or 2CV car clubs to Tupperware party groups to the techies dedicated to Java…

  READ MORE   PIN TO MY IDEAS Idea #206
Social Media – Time for B2B to Join the Party

Idea posted: September 2013

Institutions: Henley Business School   

Social media encompasses the activities and behaviours of communities of people who gather online to share knowledge and opinions. Social media, or otherwise ‘user-generated communication’, now represents a prevalent source…

  READ MORE   PIN TO MY IDEAS Idea #204
Word-of-Mouth and On/Off Line Marketing

Idea posted: August 2013

Institutions: Insper   

Word of mouth (WOM) behaviour has attracted a lot of attention from marketing executives in recent years, particularly in light of the increase in size, number and character of online…

  READ MORE   PIN TO MY IDEAS Idea #190
How Twitter Levels the Information Dissemination Playing Field

Idea posted: May 2013

Institutions: Stanford Graduate School of Business    University of Michigan Ross School of Business   

Social media, and particularly ‘direct access technologies’ such as Twitter, Facebook, email alerts, etc., have firmly marked their place in the business world as effective tools with which to engage…

  READ MORE   PIN TO MY IDEAS Idea #140
The Impact of Technology and Social Media on Sales Relationships

Idea posted: March 2013

Institutions: Aston University Business School    Texas Christian University Neeley School of Business   

Six overarching themes reveal the revolutionary change in the way contemporary selling is conducted: Connectivity: Sales people are using social media more and more to demonstrate connectivity to both their…

  READ MORE   PIN TO MY IDEAS Idea #112
Socially Aware, Media Savvy: Social Media Strategy

Idea posted: March 2013

Institutions: Henley Business School   

Companies can no longer control their communications with their customers. Social media tools have enabled information to be generated from within the marketplace by consumers themselves. This shift of power…

  READ MORE   PIN TO MY IDEAS Idea #111
Communicating Multiple Roles through Social Media

Idea posted: February 2013

Institutions: University of St. Gallen   

With multiple social media outlets in existence, should executives spend time maintaining different profiles simultaneously, and how can this help their communication teams in general? Especially now that social media…

  READ MORE   PIN TO MY IDEAS Idea #070
Last Call for Social Media Sceptics

Idea posted: January 2013

Institutions: Deloitte Consulting LLP    MIT Sloan School of Management   

How are managers today using social media tools and how important are those tools becoming to their organizations? In collaboration with Deloitte, MIT Sloan Management Review conducted a survey of…

  READ MORE   PIN TO MY IDEAS Idea #062

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