Ideas
Search Results for Subject 'social media':
How to Communicate CSR Online to Stakeholders
Idea posted: September 2013
Institutions: IE Business School IULM New York University Stern School of Business
The way companies inform and report on their CSR programs has evolved in recent years, with online channels either complementing or supplanting more traditional offline methods of communication. Blogs, social…
READ MORE PIN TO MY IDEAS Idea #207
Social Dollars and Online Customer Communities
Idea posted: September 2013
Institutions: University of Michigan Ross School of Business
There are long been various types of communities bringing together like-minded product enthusiasts — from Corvette or 2CV car clubs to Tupperware party groups to the techies dedicated to Java…
READ MORE PIN TO MY IDEAS Idea #206
Social Media – Time for B2B to Join the Party
Idea posted: September 2013
Institutions: Henley Business School
Social media encompasses the activities and behaviours of communities of people who gather online to share knowledge and opinions. Social media, or otherwise ‘user-generated communication’, now represents a prevalent source…
READ MORE PIN TO MY IDEAS Idea #204
Word-of-Mouth and On/Off Line Marketing
Idea posted: August 2013
Institutions: Insper
Word of mouth (WOM) behaviour has attracted a lot of attention from marketing executives in recent years, particularly in light of the increase in size, number and character of online…
READ MORE PIN TO MY IDEAS Idea #190
How Twitter Levels the Information Dissemination Playing Field
Idea posted: May 2013
Institutions: Stanford Graduate School of Business University of Michigan Ross School of Business
Social media, and particularly ‘direct access technologies’ such as Twitter, Facebook, email alerts, etc., have firmly marked their place in the business world as effective tools with which to engage…
READ MORE PIN TO MY IDEAS Idea #140
The Impact of Technology and Social Media on Sales Relationships
Idea posted: March 2013
Institutions: Aston University Business School Texas Christian University Neeley School of Business
Six overarching themes reveal the revolutionary change in the way contemporary selling is conducted: Connectivity: Sales people are using social media more and more to demonstrate connectivity to both their…
READ MORE PIN TO MY IDEAS Idea #112
Socially Aware, Media Savvy: Social Media Strategy
Idea posted: March 2013
Institutions: Henley Business School
Companies can no longer control their communications with their customers. Social media tools have enabled information to be generated from within the marketplace by consumers themselves. This shift of power…
READ MORE PIN TO MY IDEAS Idea #111
Communicating Multiple Roles through Social Media
Idea posted: February 2013
Institutions: University of St. Gallen
With multiple social media outlets in existence, should executives spend time maintaining different profiles simultaneously, and how can this help their communication teams in general? Especially now that social media…
READ MORE PIN TO MY IDEAS Idea #070
Last Call for Social Media Sceptics
Idea posted: January 2013
Institutions: Deloitte Consulting LLP MIT Sloan School of Management
How are managers today using social media tools and how important are those tools becoming to their organizations? In collaboration with Deloitte, MIT Sloan Management Review conducted a survey of…
READ MORE PIN TO MY IDEAS Idea #062