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Ideas - Ideas for Leaders
Brain Drain: How Cell Phones Distract Customer Attention

Idea posted: July 2017

Institutions: University of Texas McCombs School of Business    University of California, San Diego   

Cell phones can be distracting when you’re trying to work. If the phone rings, you’ll stop what you’re doing to answer it. If you hear the ping of a new…

  READ MORE   PIN TO MY IDEAS Idea #665
Algorithms and Statistical Models Vs Human Judgement

Idea posted: July 2017

Institutions: University of Chicago Booth School of Business    The Wharton School of the University of Pennsylvania   

Decades of research have shown that algorithms (defined here as any evidence-based forecasting formula, including statistical models) are more accurate than forecasts made by humans. However, research has also shown…

  READ MORE   PIN TO MY IDEAS Idea #664
How to Create Shared Value for the Firm and Society

Idea posted: July 2017

Institutions: George Washington University School of Business    FHWien University of Applied Sciences    INSEAD   

In a seminal 2011 Harvard Business Review article, Michael Porter and Mark Kramer urged companies to abandon the ‘old narrow view of capitalism’ in which the sole purpose of companies…

  READ MORE   PIN TO MY IDEAS Idea #663
How ‘Power Recall’ Is an Effective Technique When Easy

Idea posted: June 2017

Institutions: University of Cologne    INSEAD    Kellogg School of Management    Columbia Business School   

Psychological tools are proving to be very effective in helping people in the workplace gain the right frame of mind in challenging situations. Imagine that you are about to enter…

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Supervising Projects Despite Limited Time and Expertise

Idea posted: June 2017

Institutions: University of Cambridge Judge Business School    Stockholm School of Economics    HEC Paris   

A company in the facility engineering industry took on a large and complex project that presented both technical challenges and was subject to legal regulations that affected customer requirements. Unfortunately,…

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How CRM Reaches Customers’ Social Networks

Idea posted: June 2017

Institutions: Columbia Business School    HEC Paris   

The results of the study showed a 35% increase in usage by the targeted customers and a 10% increase in usage by the connections of the targeted customers. In addition, suspensions…

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Business Templates that Succeed in ‘Bottom of the Pyramid’ Environments

Idea posted: June 2017

Institutions: Aalto University School of Business    ESADE   

More than a billion people live in poverty around the world, earning less than $2 a day. A billion people may be a huge market in terms of numbers but…

  READ MORE   PIN TO MY IDEAS Idea #659
High Social Class Helps Men Get Jobs, But Not Women

Idea posted: June 2017

Institutions: Kellogg School of Management    University of Toronto Rotman School of Management   

With social inequality in the U.S. only getting worse and with intergenerational mobility lower than in many other advanced economies, it is clear that individuals in the higher socioeconomic levels…

  READ MORE   PIN TO MY IDEAS Idea #658
Integrating Social Identities Spurs Creativity and Innovation

Idea posted: June 2017

Institutions: University of Michigan Ross School of Business   

Research has shown that creativity and innovation come from combining seemingly unrelated or irrelevant knowledge. You can create the context for combining unrelated knowledge by bringing together people with diverse…

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Melancholic Masks (wikimedia commons)
Melancholic Masks (wikimedia commons)

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