Idea posted: November 2013
Institutions: Tel Aviv University New York University Stern School of Business INSEAD
Marketing messages promising powerful benefits such as enhanced social status in return for smoking a particular brand of cigarettes or sexual potency after taking a ‘cure’ for erectile dysfunction are…
READ MORE PIN TO MY IDEAS Idea #253Idea posted: October 2013
Institutions: University of British Columbia Harvard Kennedy School University of Freiburg
There is a lot of cultural lore about the power of eye contact as an influencing tool. Business leaders, salespeople and many others have long been urged and trained to…
READ MORE PIN TO MY IDEAS Idea #248Idea posted: October 2013
Institutions: Center for Creative Leadership (CCL®)
There is no such thing as a stressful job or a stressful boss; in fact, all stress comes down to something called ‘rumination’ — the mental process of thinking over…
READ MORE PIN TO MY IDEAS Idea #242Idea posted: October 2013
Institutions: INSEAD
As ambitious executives seek guidance, and senior executives realise the importance of helping the people who work in their organizations reach their full potential, the practice of leadership coaching and…
READ MORE PIN TO MY IDEAS Idea #240Idea posted: October 2013
Institutions: INSEAD ESMT European School of Management and Technology
Female leaders often experience ‘identity conflict’, the sense that their identities as women and their professional identities diverge or are incompatible. The problem can be explained by gender stereotypes. Characteristics and…
READ MORE PIN TO MY IDEAS Idea #239Idea posted: October 2013
Institutions: INSEAD
Group coaching is known to help break down barriers to communication, build trust and solve specific and practical problems in organizations. An interpersonal learning process, it can create the impetus…
READ MORE PIN TO MY IDEAS Idea #234Idea posted: October 2013
Institutions: INSEAD The Wharton School of the University of Pennsylvania
Sunk cost bias has been blamed for everything from disastrous military campaigns to over-budget public works and is widely acknowledged as a serious obstacle to effective decision-making. Defined as the…
READ MORE PIN TO MY IDEAS Idea #225Idea posted: September 2013
Institutions: University of California Berkeley Haas School of Business University of California, Riverside
The concept of negotiation as a ‘battle of the sexes’ is not new; in fact, in the 1990s, MBA students on a negotiation course were asked who they thought had…
READ MORE PIN TO MY IDEAS Idea #210Idea posted: September 2013
Institutions: University of California Berkeley Haas School of Business
Colour has been found to affect cognition, moods and feelings, all of which in turn can influence consumer decision-making. According to the US-based Color Marketing Group, it can increase brand…
READ MORE PIN TO MY IDEAS Idea #201