Servitization: Implications for Sales and Marketing

Idea posted: January 2014

Institutions: Cranfield University School of Management   

Authors:

There has been a growing trend in recent years for suppliers to differentiate their products through services, rather than solely through products. Consider the case of Apple, whose market share…

  READ MORE   PIN TO MY IDEAS Idea #293

Knowledge Sharing Networks Between Developing and Developed Countries

Idea posted: January 2014

Institutions: Rutgers University    University of Pretoria Gordon Institute of Business Science   

Authors:

The migration of nationals from less-developed countries, once thought of as ‘brain drain’, has been ‘re-framed’. A new concept, ‘brain circulation’, has taken root — and with it the idea…

  READ MORE   PIN TO MY IDEAS Idea #292

Developing Network Perspective: Social Networks and Leadership

Idea posted: January 2014

Institutions: Center for Creative Leadership (CCL®)   

Authors:

Though formal hierarchies continue to be an integral part of organizational structures, in recent years individuals have been required to look beyond these towards the informal and invisible structures supporting…

  READ MORE   PIN TO MY IDEAS Idea #291

Collectivism and Consumers at the ‘Bottom of the Pyramid’ in South Africa

Idea posted: January 2014

Institutions: University of Pretoria Gordon Institute of Business Science    University of New Mexico Anderson School of Management   

Authors:

"Umuntu ngumuntu ngabantu" – A person is a person through other persons. (from the humanist African philosophy Ubuntu) The ‘bottom of the pyramid’ (BoP), the world’s poorest socio-economic group, as…

  READ MORE   PIN TO MY IDEAS Idea #290

Priming Power to Influence and Persuade

Idea posted: January 2014

Institutions: University of Cologne    INSEAD    Kellogg School of Management    Columbia Business School   

Authors:

Previous research demonstrated that a sense of power can give a person increased confidence and reduce that person’s stress — two outcomes that can only enhance the effectiveness of that…

  READ MORE   PIN TO MY IDEAS Idea #289

Traditional Marriages and Attitudes to Gender Diversity at Work

Idea posted: January 2014

Institutions: University of North Carolina Kenan-Flagler Business School    New York University Stern School of Business    University of Utah David Eccles School of Business   

Authors:

The division of labour between men and women in society has been steadily undergoing change. Today, there are more women in the workplace than ever before; with calls for more…

  READ MORE   PIN TO MY IDEAS Idea #288

Deferring to Others: When Able People Prefer Lower Status

Idea posted: January 2014

Institutions: University of California Berkeley Haas School of Business   

Authors:

The desire for high status is widely considered a universal human motive. Those with higher status tend to be listened to more, and are often perceived as having more power.…

  READ MORE   PIN TO MY IDEAS Idea #287

Eureka! How to Get that Great Idea to Market

Idea posted: January 2014

Institutions: Henley Business School   

Authors:

It is often assumed that customers are the best judges of whether or not they have a problem, but that is not always the case, especially when it comes to…

  READ MORE   PIN TO MY IDEAS Idea #286

Reasons for Product Recalls: Safety on the Line

Idea posted: January 2014

Institutions: University of Minnesota Carlson School of Management    INSEAD   

Authors:

The past 10 or so years have seen a significant rise in the incidence of product recalls. Multiple sectors and product categories, ranging from toys to automobiles and food to…

  READ MORE   PIN TO MY IDEAS Idea #285