How Valuable is Integrity for Mid- and Top-Level Executives?

Idea posted: April 2014

Institutions: Center for Creative Leadership (CCL®)    Pennsylvania State University    Korea University    Elon University    Davidson College   

Authors:

Integrity — defined as the ability to act with honesty and strong moral principles — is often considered a crucial character strength for top executives. But what about middle-level executives?…

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The Overlooked Longevity of Experiential Goods

Idea posted: April 2014

Institutions: New York University Stern School of Business   

Authors:

More and more people are feeling financially constrained. In the U.S., half of American families recently surveyed considered themselves ‘financially fragile’. Financial constraint does not refer to income level, but…

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How Conducting Appraisals Well Builds Ethical Behaviour

Idea posted: April 2014

Institutions: Rotterdam School of Management, Erasmus University    Amsterdam Business School   

Authors:

Treat people with respect and you encourage the kinds of behaviours that create value for shareholders and stakeholders. The high-profile scandals that have engulfed both the private and public sectors…

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Generalist CEOs Not Specialists Spur Innovation

Idea posted: April 2014

Institutions: Arizona State University    Nova School of Business and Economics    University of Virginia Darden Business School   

Authors:

Generalist CEOs are CEOs who have worked in different organizational areas, for a number of different firms, in different industries, or even in a conglomerate firm. Former IBM CEO and…

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Reallocating Resources to Realize Strategic Goals

Idea posted: March 2014

Institutions: McKinsey United Kingdom    University of California Berkeley Haas School of Business    The University of Sydney Business School   

Authors:

Companies that regularly evaluate the performance of business units, acquire and divest assets, and adjust resource allocations based on each division’s relative market opportunities have a significant edge over those…

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Securing Talent with a Superior Employee Value Proposition

Idea posted: March 2014

Institutions: IMD   

Authors:

Traditionally, financial capital has been viewed as the primary promoter of growth and profitability for an organization. Though undoubtedly still important, executives have begun to realise there is something else…

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Brand Placement on TV: The Positive Impact of Fast-forwarding

Idea posted: March 2014

Institutions: University of North Carolina at Charlotte Belk College of Business    The Wharton School of the University of Pennsylvania    Duke University Fuqua School of Business   

Authors:

In the real world, brands are rarely seen alone.  Whether on television, radio, or in print, brands are usually surrounded by other brands — numerous advertisements fill the pages of…

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Do CSR Initiatives Enhance Customer Loyalty?

Idea posted: March 2014

Institutions: Tuck School of Business   

Authors:

While research shows that people generally view CSR activities favourably, the question remains whether that positive attitude changes consumer behaviour. To answer this question, a team of professors from Dartmouth’s…

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Customer Loyalty: Easy Does It

Idea posted: March 2014

Institutions: Henley Business School   

Authors:

Customer effort research has been around since the 1940s but the debate gained momentum following a 2010 article, ‘Stop Trying to Delight Your Customers’, in the Harvard Business Review (HBR). In…

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