How Customer Participation Builds Loyalty

Idea posted: April 2014

Institutions: Imperial College Business School    Thunderbird School of Global Management   

Authors:

Customer word-of-mouth is a hot topic in marketing today. Positive customer-to-customer reviews, whether verbal or written, are powerful marketing tools because they have more credibility with customers than company-generated marketing.…

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How Advert-Evoked Feelings Sway Attitudes to Brands

Idea posted: April 2014

Institutions: Columbia Business School    Ghent University    University of Antwerp   

Authors:

Previous academic studies have connected how people feel about an ad to how they feel about the brand, but the validity of these results in the real world marketplace was…

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Does Your Organization Need a Chief External Officer?

Idea posted: April 2014

Institutions: Villanova University School of Business    Open University Business School    Cranfield University School of Management    Warwick University Business School   

Authors:

Major social and political events around the world can often have rippling and lasting effects on businesses. Take the tragic fires and accidents in factories in India and Bangladesh during…

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Investors – Strategies for Wealth Creation

Idea posted: April 2014

Institutions: IESE Business School    University of St. Gallen    École polytechnique fédérale de Lausanne (EPFL)    Salus Partners   

Authors:

According to an article published in IESE Insight, the conventional approach of investing in stocks and bonds may help to preserve capital, but is not suitable for wealth creation; investment…

  READ MORE   PIN TO MY IDEAS Idea #361

Ambiguous Ads: Hidden Messages, Hidden Risks?

Idea posted: April 2014

Institutions: Rotterdam School of Management, Erasmus University    EDHEC Business School   

Authors:

Social change has made advertising that appeals to a broader range of consumers more important and desirable. A company’s ‘diversity and inclusion’ agenda does not, however, always transfer easily to…

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Mortality: The Ultimate Motivator

Idea posted: April 2014

Institutions: INSEAD   

Authors:

Fear of death is a core part of the human condition. It’s been associated with everything from the enduring appeal of religion and spiritual beliefs to the desire to reproduce…

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IT Leadership: Shifting Mindsets to Add Value

Idea posted: April 2014

Institutions: IMD    ESMT European School of Management and Technology   

Authors:

In many organizations, IT is managed via a Chief Information Officer (CIO), who is given a budget and mandate and simply left to ‘get on with it!’ This may be…

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Six Steps to Using Executive Power Wisely

Idea posted: April 2014

Institutions: IESE Business School   

Authors:

There are countless reasons why CEO and senior executive turnover takes place; external factors such as economic volatility, disruptive technology, and industry shakeups can all play a part. But according…

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Managing Cross-industry Innovation

Idea posted: April 2014

Institutions: Rotterdam School of Management, Erasmus University    University G.d Annunzio   

Authors:

How do you combine previously unconnected technologies in an entirely new product ‘architecture’? This is a particularly important question when the development project involves collaboration with other industries and companies…

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