Idea posted: November 2015

Institutions: University of Chicago Booth School of Business    University of St. Gallen   

As reported in a 2013 Advertising Age article, Geico Insurance’s ubiquitous talking Gecko was launched as a trial balloon. There had been no prior marketing research, and certainly no intention…

Idea posted: March 2018

Institutions: Henley Business School   

Traditionally, according to Tony Dyson of Tessera Consulting and Kevin Money of Henley Business School, companies and organizations engage in what they call ‘silo communication.” Different parts of the organization…

Idea posted: July 2015

Institutions: University of California Berkeley Haas School of Business   

Uncertainty — such as a coming organizational restructuring, a new CEO brought in to turn around the company, a competitor’s new product or new technology that could derail the company’s…

Idea posted: March 2021

Institutions: Henley Business School    University of Surrey Business School   

Personality traits can impact how well people learn. For the Big Five personality traits, for example, previous research has found that Conscientiousness, Extraversion and Openness (being open to new ideas…

Idea posted: July 2024

Institutions: Henley Business School    University of Reading    University of Edinburgh School of Business   

The COVID-19 pandemic changed the flexible work arrangements mindset and attitudes of both employees and businesses: many employees had become comfortable working from home, and many businesses realized that flexible…

Idea posted: June 2014

Institutions: Erasmus School of Law, Erasmus University Rotterdam    University of Amsterdam   

How can new product development (NPD) teams best generate ideas and develop them into viable concepts? The ‘obvious’ answer — through interaction and working together — is not necessarily the…

Idea posted: February 2014

Institutions: Harvard Business School    University of Toronto Rotman School of Management   

Outsourcing is no longer just an operational issue. As globalization takes hold and more companies shift more activities to suppliers in emerging economies, outsourcing is now a strategic concern. Slowly,…

Idea posted: May 2013

Institutions: Center for Creative Leadership (CCL®)   

Derailment is the term assigned to the phenomenon of once-successful managers whose careers have ‘gone off the track.’ They are no longer effective in their functions or as leaders. They…

Idea posted: August 2014

Institutions: The Wharton School of the University of Pennsylvania    Tuck School of Business    Kellogg School of Management   

As more and more people prefer to shop online, an online presence is almost a requirement for just about any kind of bricks-and-mortar company from any kind of industry. Some…